tag:blogger.com,1999:blog-63471231562470444692024-03-08T12:28:20.730-08:00rapunjalesyalala.blogspot.comZombie Gigolohttp://www.blogger.com/profile/14824589572010650250noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-6347123156247044469.post-16338518069131479442015-06-15T23:49:00.000-07:002019-09-11T23:49:36.058-07:00HOW TO MAKE BIG PROFITS IN MAIL ORDER STARTING FROM SCRATCH<br />
<br />
A lot of people are going to tell you that there are "no more<br />
secrets" to making the big profits in mail order. These same<br />
people will laugh at you and call you a "fool" for wasting your<br />
time chasing rainbows that don't exist.<br />
<br />
Don't you believe or even listen to them! The opportunities for<br />
wealth beyond your wildest dreams via the direct mail sales of a<br />
product or service have never been greater!<br />
<br />
If you have an idea, product, or service now is the time to<br />
capitalize on it via mail order selling. You can definitely start<br />
"on the kitchen table" and parlay it into millions of dollars.<br />
Others have done it and continue making themselves a success. Now<br />
it's your turn for a piece of the pie.<br />
<br />
As with any other profitable business the procedure of making<br />
"profits" by mail has its own set of rules. Learn these rules,<br />
adhere to them, adjust them to your own circumstances, draw up a<br />
"battle plan" and work, work. Persevere, be aware of other<br />
people's marketing methods, continue up grading your own product<br />
or service, and with determination you can become a millionaire<br />
in your own right. Then YOU can look over your shoulder at those<br />
who were laughing at you, and perhaps help them in some small<br />
way!<br />
<br />
Knowledge and the ability to use that knowledge are the basic<br />
keys to success. You must identify the goal you want to attain,<br />
understand what it takes to reach that goal, and then dedicate<br />
yourself to getting there.<br />
<br />
The path to the successful achievement of your goals through<br />
direct mail fall into three distinct categories; (1) Market<br />
Research and product selection, (2) The use of "targeted" mailing<br />
lists, and (3) Customer Follow Up. If you can understand the<br />
"hows and whys" of these rules then there's virtually no way you<br />
can help but succeed in the field of mail order, even starting<br />
from scratch.<br />
<br />
Market Research has to do with the selection of the proper<br />
product, identifying your "most likely" buyers, and getting your<br />
product offer to these people. Product selection is the most<br />
basic, and thus the most important first step.<br />
<br />
Stop and think. Look around yourself. Listen to find out what the<br />
"people" are clamoring most. In this day and age, much of the<br />
noise in the air has to do with topics such as, "How can I find a<br />
job?", "How can I put together a resume that will get me a job<br />
when I spot an opening?" "Where are the best jobs to be found?"<br />
With these thoughts in mind, the person who writes, publishes,<br />
and gets and instructional manual or newsletter relative to these<br />
questions to the people will sell as many as he can produce.<br />
<br />
Thus, Step One is to "listen" to what the people want and then to<br />
satisfy those wants. Do this by spending some time researching<br />
the subject. Visit your local public library, interview a number<br />
of people who have succeeded in satisfying their wants, conduct a<br />
few "dry runs" for personal experience, and then write your<br />
manual.<br />
<br />
The "secret" to ultimate wealth is the capability of producing a<br />
product that can be duplicated an unlimited number of times for<br />
pennies and sold for dollars. A great many people get "bogged<br />
down" within this "rule" because they don't understand "time and<br />
motion" requirements. As an example, if you were to stage<br />
seminars for the unemployed in your area to help them find and<br />
land jobs, you would undoubtedly make a fortune very quickly.<br />
But, you would be committed to a certain expenditure of time to<br />
prepare and stage a seminar. Thus you would make a lot of money<br />
for yourself, but at the same time you would sustain a loss of<br />
time that could be spent enjoying your wealth by doing the things<br />
you always wanted to do once you became rich. The only way around<br />
this would be to train and hire other people to prepare and stage<br />
the seminars, which would mean you would then be dividing your<br />
profits.<br />
<br />
In the end, the "only way" to succeed is to write something which<br />
can be duplicated as often as necessary and sold virtually<br />
forever. Look at it this way; you can spend a full month<br />
organizing your material and writing a manual that costs $1 per<br />
copy to produce in quantity. You sell it for $20 a copy, and over<br />
a period of three years you sell three million copies. In<br />
essence, that amounts to 60,000,000 for one month's work!!!<br />
<br />
<br />
So writing something "the people want" is the only way to go.<br />
But be careful. Make sure you've done your homework and that what<br />
you write about is what the majority of the people "will stand in<br />
line to buy". Listen to what the people want, and then give it to<br />
them. This is the product selection part of your market research.<br />
By listening to the cries for help, and catering to them, you<br />
will not only have "discovered" the proper product, you will have<br />
also "identified" your buyers. Do not try to interest the people<br />
in something that does not specifically fulfill one of their<br />
desires. Don't mistake a casual interest or complaint as "the<br />
voice" of the masses. Spend some time "listening",<br />
and then write to satisfy that need.<br />
<br />
Once you've got your product ready for customers to buy, you<br />
should spend some time creating the proper sales letter and<br />
circular to use in presenting it to your potential customers.<br />
Above all else, your sales materials must present an image of<br />
professionalism and sell, sell, sell.<br />
<br />
Use quality paper and printing in presenting your sales message.<br />
Present what you have to say, not in a manner that tells the<br />
prospect who you are, how well qualified you are to write on the<br />
subject, or how much work you put into the project, but from a<br />
stand point of how the customer is going to benefit from buying a<br />
copy of your manual.<br />
<br />
As an example; General Motors doesn't advertise cars by telling<br />
you how they were designed and engineered, built by college<br />
graduates or union workers, nor have you ever heard of someone<br />
walking up to a car in a dealer's showroom, kicking the tire, and<br />
exclaiming "Boy, this sure looks like a safe one!". In fact, new<br />
cars are sold by the image of the prospective owners sitting in<br />
the driver's seat and showing off by driving through his<br />
neighborhood. "Just climb in there behind the wheel and see how<br />
she feels to you. Go ahead and take it for a test drive. Drive it<br />
home and see what your neighbors think..."<br />
<br />
The benefits the prospective buyer is going to receive are the<br />
starting point from which all "winning" sales letters are written<br />
and circulars designed. It is the "secret" of getting people to<br />
spend money on a product or service. Students form the<br />
advertising classes at your college, freelance advertising agency<br />
personnel,and believe it or not automobile dealership advertising<br />
managers are the people to turn to for ideas and help.<br />
<br />
Next, consider your follow up piece. This is a simple one page<br />
listing of other "related" materials for your customers. Assuming<br />
you've sold him a manual on how to land a job, your follow up<br />
piece might list manuals on how to dress to project a winning<br />
image, how to breeze through job interviews, and what to do after<br />
the interview (perhaps an opportunity for your buyer to subscribe<br />
to<br />
quarterly newsletter listing job availabilities).<br />
<br />
<br />
It's important that you have your follow up piece put together<br />
and ready before you make your primary offer available to the<br />
public. Then, when you start receiving orders simply enclose your<br />
follow up listing of other materials available along with the<br />
manual the customer has ordered. Thus you make one sale and as a<br />
result you make further sales of related materials. These are the<br />
kind of "back end" sales that will keep you in business and your<br />
profits multiplying. Don't neglect the follow up piece.<br />
<br />
Getting you offer to your most likely buyers is going to cost you<br />
money, and here is where most direct mail beginners drop the<br />
ball. Do not try to save money and send your offer out to just<br />
any old list of names. Contact a reputable mailing list broker.<br />
Visit your public library and ask the librarian for a copy of the<br />
Standard Rate & Data Services Directory pertaining to mailing<br />
list brokers. Find one in your area or one that looks appealing.<br />
Tell the mailing list broker you contact about your offer and ask<br />
for his help in choosing a mailing list that will be profitable<br />
to you.<br />
<br />
You'll probably have to rent a minimum of 5,000 names at a cost<br />
ranging between $65 and &90 per thousands, but in the end you'll<br />
save a lot of time and money because with a good offer and good<br />
mailing list you can count on a tremendous response. For<br />
instance, the one time rental of a good mailing list may cost you<br />
$475 at 795 per thousand. However, a 20% response from such a<br />
list on a &20 manual would mean $20,000 in your pocket.<br />
<br />
To spend your time compiling names and addresses from incoming<br />
mail order offers, or to rent and use a mailing list from any<br />
source other than a reputable broker, is not only foolish but a<br />
shortcut to the poor house! Identify your most likely buyers,<br />
contact reputable mailing list broker, match your buyer profile<br />
to his most responsive list, and you'll make money lots of money<br />
every time. Anything less is just a exercise in futility!<br />
<br />
There you have it. short and sweet. Cut and dried. The "easy way"<br />
to the big profits in mail order starting from scratch. these are<br />
the basics, the secrets to how other have done it, and how you<br />
can do it too. Organize yourself, follow these guidelines, and<br />
it'll be next to impossible for you not to succeed. Remember<br />
though, your best product will be "how to information. Something<br />
the people want to learn. Something you can research, write<br />
about, produce for pennies, and then sell for dollars.<br />
<br />
And don't forget, once you're ready to start taking orders, make<br />
sure that you get your offer to the most likely buyers. Get out<br />
of the mail order circle and out to the people who want to spend<br />
money for your product.<br />
<br />
It's easy, simple, and it can be very rewarding! Understand the<br />
requirements, position yourself to succeed, and go after it! This<br />
time next year you could be a millionaire!!!<br />
<br />
<br />Unknownnoreply@blogger.comtag:blogger.com,1999:blog-6347123156247044469.post-1533641770959686092015-03-11T23:48:00.000-07:002019-09-11T23:48:54.658-07:00HOW TO PARLAY ANY MULTI-LEVEL PROGRAM INTO A MILLION DOLLARSMulti-level marketing is definitely the way to go for people<br />
aspiring to have more than just enough to get by on. Most of the<br />
world's leading economic forcasters say that by the turn of the<br />
century, fully 75% of the world's consumer business will be<br />
conducted via multi-level marketing plans.<br />
<br />
The thing to do is to learn all you can about this method of<br />
selling how it works, and why it works--and then to get going<br />
with a multi-level marketing program that can accumulate a<br />
fortune for you. Make no mistake about it, multi-level marketing<br />
has made a lot of people very rich already, and will make a lot<br />
more people even richer in the coming years.<br />
<br />
Multi-level marketing is based upon the idea of each person<br />
involved selling only to his or her friends, with each of these<br />
people in turn, introducing their friends into the program. It's<br />
definitely an "endless chain" idea that has unlimited<br />
money-making potential.<br />
<br />
Theoretically, everybody knows or comes into contact with an<br />
average of 100 different people each week. If only 10 of those<br />
people were to give you $10 per week, you would have an income of<br />
$100 per week. And then, if these people were to duplicate your<br />
efforts, passing back to you, $1 for each new person they<br />
enlisted into the program, and then each person recruited<br />
perpetuated the program, you income would soon be astronomical!<br />
<br />
Undoubtedly, you've heard the story of how you can become rich<br />
simply by saving a penny a day, and doubling it each day for 30<br />
days. and then, there are the pyramid or chain letter schemes<br />
that we've all been offered. Multi-level marketing, in principle,<br />
works the same way, with the only difference being in the product<br />
offered for sale.<br />
<br />
All of these programs work to some degree--because there are<br />
government restrictions and laws against the perpetuation of<br />
these ideas--most of them make a big splash when they are first<br />
introduced, and then quickly die out. However, the concept of<br />
initiating a program that sells itself via an endless chain will<br />
always be popular because it holds the promise of bringing riches<br />
if only the chain isn't broken.<br />
<br />
So, multi-level marketing appeals to everybody because it's an<br />
opportunity for all the participants to get rich with a minimum<br />
investment, and very little time or effort or involvement.<br />
<br />
It works because everybody wants to become rich. it's an idea<br />
that anyone--regardless of education, background or basic<br />
financial status--can perpetuate from the privacy of his or her<br />
own home.<br />
<br />
<br />
The basic fallacy of multi-level marketing is in the number of<br />
people each individual participant can easily enlist into the<br />
program. After you've talked to all your relatives, your<br />
neighbors, co-workers, and friends across town, you're more or<br />
less stymied as to new people to bring into the program.<br />
<br />
The bottom line is simply that you cannot recruit everybody you<br />
talk to--in fact, if you enlist 10% of the people you attempt to<br />
interest in the program, you'll be doing very well. You're going<br />
to get some rejections, and these rejections are basically what<br />
turns most people off--deflates their ego, drains their<br />
enthusiasm, and in the end, is the primary reason they drop out.<br />
<br />
Regardless of what you sell, you must always have a gaol in<br />
mind--you intend to sell 10 units of a product or recruit 10 new<br />
people into your program between now and the first of the month.<br />
you've got to believe that you can do it--want to do it--and then<br />
get out and beat the bushes until you do it! Once you've achieved<br />
this first gaol, you should take a day off and reward yourself<br />
with a night on the town or the splurging you've always wanted.<br />
<br />
But then, after setting a goal for yourself, and then proving<br />
that you can achieve it, you should set a new gaol for yourself--<br />
if you recruited 10 new people into your program last month, then<br />
this month, you're going to bring in 15 new members.<br />
<br />
You're going to make the really big money in multi-level<br />
marketing by selling "business start-up kits," and not really<br />
from spending time inspiring or motivating the people you've<br />
already brought into the program. In other words, sell the<br />
program to as many people as possible, and count on the<br />
motivational/money-making opportunities with-in your dealer<br />
start-up kit to cause them to put forth the effort to get out and<br />
try to make some money on their own. In the end, and as the old<br />
saying goes: you can lead a horse to water, but you can't make<br />
him drink it--any time and or energy spend "calling back" on the<br />
people you've already sold, is going to cost you money and limit<br />
your gross income. To be successful in selling--and this is the<br />
secret to multi-level riches--you must present your program to as<br />
many people as possible. Close the sale with your first<br />
presentation, and let the buyer either get with it, or die from<br />
his own lack of initiative.<br />
<br />
It's as simple as that--the more people you present your program<br />
to, the more sales you're going to make. Don't worry about the<br />
people who have already bought from you--they either will or they<br />
won't and there's nothing you can do about it.<br />
<br />
Obviously, if you spend all your time on the telephone inviting<br />
people over to a Special Opportunity Party at your house, and<br />
then another 3 -hours presenting your program to them, it's going<br />
to take you a long time to present your program to 10,000 people<br />
and make $10,000...<br />
<br />
<br />
And, your costs to rent a hall--advertise--and present a seminar<br />
progarm--will amount to more than you take in. If you have the<br />
initial promotional abilities, the credit and/or cash, and a<br />
really dynamic program--you can make it big, and quickly, by<br />
staging seminar-type meetings at the rate of 3 to 5 per week.<br />
Still, this is expensive and time consuming-- a lot of work on<br />
your part, and not the easiest, most profitable way to go.<br />
<br />
The only logical way to go--to reach as many people as possible<br />
for the least amount of money and effort on your part--is via the<br />
mails. In other words, the marrying of your multi-level marketing<br />
efforts to mail order will be the least expensive and most<br />
profitable for you.<br />
<br />
You can spend out 50,000 sales letters and multi-level program<br />
brochures in one month, and theoretically make $50,000 from an<br />
expenditure of $10,000 or less--a return of $5 for every dollar<br />
invested, which isn't bad...<br />
<br />
Here's our recommendation:<br />
<br />
1) Write a short, one-page report outlining the basic Success<br />
Secrets of muli-level marketing. You can tag-line this report<br />
with an invitation for the readers to send for a complete or more<br />
detailed manual or tape relative to multi-level how-to; a<br />
directory or current listing of money-making multi-level<br />
programs; or even a listing of other reports relative to<br />
money-making home-based businesses you have for sale.<br />
<br />
2) Once you have such a report, the next thing for you to do is<br />
advertise. Write an ad such as: FREE REPORT!... Money-making<br />
secrets of multi-level marketers. SASE to Your name, address,<br />
city, state, zip.<br />
<br />
3) Place this ad in one of the national publications carrying<br />
lots of mail order advertisements--such as The National Inquirer,<br />
American Business, Money-making Opportunities, Entrepreneur,<br />
Income Opportunities, Speciality Salesman or any one of the<br />
hundreds of other such publications. It is our recommendation<br />
that you contract to run such an ad over three issues. This will<br />
give your ad maximum exposure, and should result in an<br />
overwhelming number of responses for you.<br />
<br />
4) In reply to each SASE you receive, first list the name and<br />
address of each respondent, along with the date received and what<br />
you send back to them, on 3 by 5 cards. Arrange these cards in<br />
zip code and alphabetical order, and store them in an old shoe<br />
box. Then, you take your one page report and along with your<br />
multi-level marketing brochure--your program--you stuff the<br />
envelopes and drop them off in your nearest mail box.<br />
<br />
If you ad runs in the National Inquirer, you could expect to get<br />
1,000 or more responses each time it runs. So far, your cost is<br />
for the ad--the printing of the one page report--and your<br />
multi-level program brochures. From these 1,000 free reports you<br />
send out you should be able to convert about 300 into new members<br />
into the multi-level program you're promoting.<br />
<br />
Thus, for an initial cost of $30 for the ad--$100 for the MLM<br />
brochures--and the time it takes you to stuff the envelopes--300<br />
buyers at $10 each will give you a gross of $3,000... And that's<br />
how you parlay your multi-level program into a fortune, using<br />
mail order selling techniques.<br />
<br />
One very important thing to always remember relative to starting<br />
a new business: You cannot take any money coming in from you<br />
business advertising, and use it to pay your "everyday" bills. In<br />
other words, you cannot expect to use this money to live on---you<br />
have to pour it back into your business to perpetuate that flow<br />
of income.<br />
<br />
Whenever you advertise, in addition to replies to your offer, you<br />
can expect a "ton of mail" from other people trying to interest<br />
you in what they're selling. Basically, you should go thru all of<br />
this "junk mail' and look over, save the stuff that looks<br />
interesting, is well done, or that you can learn from, and<br />
perhaps "lift" some ideas from for use in your own selling<br />
efforts.<br />
<br />
Compile the names of the people and/or companies sending these<br />
offers to you. Just as with those replying to advertised offer,<br />
jot down the date and a short description of the material<br />
received--and then send them a sales letter/brochure about your<br />
multi-level program. In sending out sales letter/brochures to<br />
thee people, you don't have to send them out immediately. You can<br />
list these people in an "incoming offer notebook," and then<br />
include them with your regular direct mail packages you send out.<br />
But for sure, clip the stamps and save the incoming envelopes<br />
along with those from your bona fide replies.<br />
<br />
5) So you've spent $150 and made about $3,000 in a period of<br />
about three months. Now you want to perpetuate this income, and<br />
build it to twice that amount coming in every month. What you do<br />
is take the income from that first ad, and increase your<br />
advertising. In other words, use it to buy ad space in as many<br />
other publications as possible.<br />
<br />
If you first $150 brought in $3,000 from exposure in just one<br />
publication, $2,000 will bring you $50,000 from exposure in 10<br />
different publications. Continue multiplying your advertising<br />
exposure and it won't be long before you will be "snowed under"<br />
with dollar bills, checks and money orders. remember this though,<br />
you cannot really spend any of that money on yourself until the<br />
business is bringing in several thousand dollars per month on a<br />
regular basis. You have to pour it back into the business in<br />
order to allow your business to reach its full potential.<br />
<br />
6) Make up a one-page "Money Tree" circular, similar to ours<br />
which included a reference material within this report. Be sure<br />
that you keep the cost to "find out about your program" to $2 or<br />
less. Then, with a listing of money making reports such as<br />
ours--printed on the back of your "Money Tree" circular--shotgun<br />
this out to as many people as possible.<br />
<br />
We've had outstanding success handing them out at local shopping<br />
centers, passing them out door-to-door, and by including them as<br />
"ride-alongs" with our bulk junk mailing program. The important<br />
thing again, is to present your offer to as many different people<br />
as possible--particularly to those people with an itch to get<br />
rich quick...<br />
<br />
In addition to circulating you "Money Tree" flyers by hand, you<br />
should rent or buy-on a regular basis--as many different mailing<br />
lists on income opportunity seekers as you can afford, and<br />
shotgun one of your circulars to each of these names. The<br />
publisher of this report (PREMIER) has names and addresses of<br />
customers for $35 per thousand, on peel and stick labels. You can<br />
also find inexpensive mailing list suppliers in just about any<br />
publication that carries mail order advertising.<br />
<br />
For sure, you should spend the money to obtain a 3rd class bulk<br />
rate mailing permit, and then use it to send out all your<br />
mailings. Start by sending out 250 pieces per week, and then<br />
gradually increase your volume to the point where you're sending<br />
out 5,000 or more pieces per week, and you'll be in business.<br />
<br />
7) So the secrets to getting rich in mail order have to do with<br />
presenting a free offer most people will find hard to pass up.<br />
You make your money from whatever you send out in reply to the<br />
people taking you up on the free offer.<br />
<br />
You send them a copy of the free report, plus your multi-level<br />
marketing brochure. You can stop there if you want, but there's<br />
lots more money to be made just from these initial efforts.<br />
<br />
Follow-up offers to people who, themselves are out beating the<br />
buses attempting to drum up extra income, is the way the game is<br />
played. So, when you receive all these names nd addresses of<br />
people interested in receiving a report on multi-level marketing,<br />
you compile the names and rent or sell them to other multi-level<br />
operators.<br />
<br />
Besides including your "Money Tree" circular, and the mailing<br />
list rental offer, you should also include a one page circular<br />
describing and offering for sale, a listing of your money-making<br />
reports. And then, by soliciting co-op mailings from other mail<br />
order operators, you'll have a "pretty full" envelope of offers<br />
going out.<br />
<br />
Finally, the one thing you must always bear in mind is how your<br />
mailing package looks to the person receiving it. Your envelopes<br />
should be professionally printed with your return address--your<br />
sales letters should be written to impress the recipient; no<br />
misspelled words or smudges from erasures or worn out<br />
typewriters; and the eye-appeal of your coupons or offers which<br />
are included; and by all means, the quality of your multi-level<br />
brochure. Although multiple colored printing does tend to pull<br />
better that just black and white, you can do very well starting<br />
with just black and white materials so long a the image you<br />
project is all professional. Photo-copying your offers hoping for<br />
the best, just won't do. The more affluent you appear to be, fro<br />
your envelope to each offer contained within, the better your<br />
chances of making a sale.<br />
<br />
So, that's how it's done--you can take these methods of how we've<br />
done it, maybe even improve upon them a bit, and make tons of<br />
money--or you can set everything aside and tell yourself that<br />
you'll get started on it next week. The thing is, the<br />
instructions are valid and the opportunity is here and<br />
now--whatever you do is up to you.<br />
<br />
<br />Unknownnoreply@blogger.comtag:blogger.com,1999:blog-6347123156247044469.post-7629628773585246112015-03-11T23:46:00.000-07:002019-09-11T23:48:01.845-07:00HOW AND WHERE TO ADVERTISEMore than anything else, the key to success in business depends<br />
on how and where to advertise. You must advertise or forever<br />
remain unknown. If you have "the better mousetrap," you have to<br />
let people know about it, or your ideas and efforts will come to<br />
nothing.<br />
<br />
<br />
Everybody seemingly has an idea for a product, a service or a<br />
"how to" manual of some kind. Many people spend half of their<br />
lives perfecting a product, learning how to perform a special<br />
service, or writing a book--only to end up penniless and<br />
heartbroken because "no one beats a path to their door" to buy<br />
whatever it is they are trying to sell.<br />
<br />
<br />
In most cases, it's a matter of whether you want to "go down in<br />
history" as just another inventor, hard-worker, author or want to<br />
"sell a product and enjoy the rewards."<br />
<br />
<br />
Always do some basic common sense product analysis and market<br />
research before you begin building, learning or putting together<br />
something you want people to buy. The same kind of "research'<br />
will save your time, frustration, and money, if you apply the<br />
same principles to every "selling opportunity" that arouses your<br />
interest.<br />
<br />
<br />
Make a check list of questions that must be answered before you<br />
embark upon any project or get too deeply involved in any selling<br />
situation. Such a checklist should answer the following<br />
questions:<br />
<br />
<br />
1) Who will I sell it to?<br />
2) Do these people really want, and need it?<br />
3) How large is the market?<br />
4) How will I reach these people and get them to buy?<br />
5) Is anyone else selling a similar product, service or book?<br />
6) What makes my product and strategies different?<br />
7) Can I supply the product at a price the customer will pay, and<br />
still make a profit for myself?<br />
8) How much time, effort and money will I have to invest in order<br />
to reach my profit goals?<br />
9) Do i have the resources, and the stamina to carry this idea <br />
thru to success?<br />
<br />
<br />
Once you've answered these questions--completed this bit of basic<br />
product analysis and market research--then you can start planning<br />
exactly how you intend to sell it, and map out your advertising<br />
strategy from there. You'll find success in selling effort, much<br />
easier, and much more profitable, if you honestly and objectively<br />
answer these "check list" questions before you begin.<br />
<br />
<br />
It's absolutely imperative that you analyze the product, and<br />
profile your prospective customer--the saleability of your<br />
product, and the demand for such a product by the people you want<br />
to buy. One other thing, don't ever overlook or "poo pah" your<br />
real and/or imagined competition.<br />
<br />
<br />
When people neglect to analyze the product, and answer the basic<br />
research questions, they're almost certainly doomed to failure.<br />
these are precisely the reasons for failure almongst people who<br />
attempt to start a mail order business. We literally get tons of<br />
mail order offers for products that are losers; and even offers<br />
from people trying to sell us our own material and/or related<br />
items which we can buy at wholesale prices.<br />
<br />
<br />
When Sears & Roebuck send out a new catalog or sales circular, do<br />
you "really" think they send one to Montgomery Ward? Another<br />
thing, this "we're all friends and in the same business, so you<br />
buy from me and I'll buy from you" philosophy may keep you busy<br />
and you mailbox full, but it'll never results in profits on your<br />
P&L sheet. Advertise in the media that reaches your buyers, and<br />
send your direct mail materials to people likely to but--not<br />
sellers.<br />
<br />
<br />
Remember, your first task is to determine who your most likely<br />
customers are, and then design your advertising campaign to reach<br />
those specific people. Generally, you wouldn't try to sell<br />
pantyhose with an ad in a care care magazine, or socket wrenches<br />
with an ad in a magazine for bride-to-be.<br />
<br />
<br />
In other words, design your advertisements to appeal to "your<br />
kind of customer,"--send $5 for our report on HOW TO WRITE ORDER<br />
PULLING ADS--and then, place these advertisements in the<br />
publications these people buy and read. If you're selling gift<br />
items, crafts and other merchandise, advertise in those kinds of<br />
publications--general merchandise catalogs catering to that kind<br />
of buyer. If you're wanting to recruit sales people, dealers and<br />
distributors, place your ads in publications reaching people<br />
looking for these kinds of opportunities.<br />
<br />
<br />
I don't recommend that you begin, or attempt to launch your<br />
business via direct mail, but when the time comes for you to<br />
expand into direct mail, be discriminate--select mailing lists<br />
for your type of customer. Do-it yourselfers for shop tools,<br />
cosmetics buyers for jewelry and self adornment merchandise,<br />
how-to-book buyers for your crafts, hobbies and self-improvement<br />
books, opportunity seekers for business start-up manuals, and<br />
proven advertisers for your publications.<br />
<br />
<br />
So, when you read in a business success article that you should<br />
place your ad in publications carrying similar ads--the advice<br />
given is "place your ads in publications reaching your kind of<br />
buyer." Just because it's a publication reaching mail order<br />
people and you're selling imported gift items by mail, doesn't<br />
mean your ad will pull from exposure in that publication. Always<br />
add one more answer: Does it reach a large number of the type of<br />
buyers I'm selling to?<br />
<br />
<br />
Definitely, this is where many mail order entrepreneurs go wrong,<br />
and very definitely, this is the fallacy of advertising in the<br />
M/O ad sheets. Analyzing the type of people a publication<br />
reaches; and the loyalty as well as true interest of a<br />
publication's readers; and then determining whether or no they'll<br />
respond to your ad, is easy if you will just ask yourself a few<br />
common sense questions.<br />
<br />
<br />
Mail Order Ad Sheet: These reach beginning and small mail order<br />
dealers...Their appeal is largely egotistical to see the<br />
advertiser's name/ad in print--read by other mail order dealers<br />
to see who is advertising, what's be advertised, and for the<br />
accumulation or compiling mail lists. very little if any response<br />
for the recipients who are looking, not for things to buy, but<br />
for shortcuts to more profits.<br />
<br />
<br />
Mail Order Tab Sheets: These reach basically the same audience as<br />
the M/O Ad Sheets...Generally more appealing because of the<br />
"instructional" articles and greater space devoted to mentioning<br />
who's doing what/names in print & free publicity. Rate these<br />
according to the "information" being passed along in articles.<br />
Usually, these publications pull a greater response than the ad<br />
sheets, but still, they're largest audience is one made up of<br />
sellers.<br />
<br />
<br />
Mail Order Dealer Catalogs: These reach the mail order dealers,<br />
plus a very large segment of specific buyers--generally related<br />
to the overall kind of merchandise offered within the catalog.<br />
Unless there are "business building" articles, the recipients<br />
generally toss them aside after a quick glance...These are very<br />
good showcases for your dealer/distributor ads, and if it's an<br />
"established" merchandise catalog of the kind of product you're<br />
selling, these catalogs can be very good advertising outlets for<br />
you...<br />
<br />
<br />
Extra Income Magazines, such as Money Making Magic, Venture and<br />
Entrepreneur: These publications individually reach a very loyal<br />
basic subscriber list, most of the people wanting or hoping to<br />
get started with, or already involved in a sparetime extra income<br />
project, and tremendously large number of "first time" readers<br />
with each issue. Look for, and rate them according to the balance<br />
of actual "business building" articles they carry, in<br />
relationship to their advertising--and overall, according to the<br />
quality of the publication as well as the audience each trying to<br />
reach--do the articles really help you, or are they "publicity<br />
write-ups" for the advertisers... You'll find that these<br />
magazines are retained, and referred to by the recipients for<br />
years...In almost every case, you can expect a good response from<br />
your ads placed in one of these magazines--provided you've got a<br />
good ad and it's geared to the readers of that particular<br />
magazine.<br />
<br />
<br />
Remember: The bottom line is knowing your type of<br />
buyer--presenting your product or opportunity in a style that<br />
appeals especially to that type of buyer--and then placing your<br />
ad in the publication reaching your kind of a buyer.<br />
<br />
<br />
Cooking magazines for recipes; mechanical opportunity in the<br />
mechanics magazines; self-improvement books and merchandise in<br />
general merchandise catalogs; and income opportunities in<br />
business-building, self-help magazines such as Money Making<br />
Magic!<br />
<br />
<br />
Besides matching the profile of your customer with the<br />
demographics of the publication, it's also important that you<br />
match your selling prices within the average price range of<br />
everything else offered in that publication. Running an ad to<br />
sell a book at $65 in a publication featuring $20 books, probably<br />
won't pull for you. By the same toke, any ads attempting to<br />
promote "re-production type" reports in a magazine selling $50<br />
books, probably won't bring very many responses for you either.<br />
<br />
<br />
To achieve success--know your product, profile your prospective<br />
buyer, design advertising that appeals to the self interest of<br />
that specific kind of buyer; and place your ads in publications<br />
reaching those kinds of buyers. If you're trying to sell by<br />
direct mail, send your offers to prospective buyers--not sellers<br />
of the same type of materials you're attempting to sell.<br />
<br />
<br />
Very few people recognize a legitimate opportunity, even when you<br />
hit then over the head with it--even so, unless you've got<br />
something REALLY NEW, and a deal that really is THE OPPORTUNITY<br />
OF A LIFETIME, save your money and don't try to push your program<br />
onto other mail order dealers who may already be selling it.<br />
<br />
<br />
Assuming that you "know" your typical customer, and the best<br />
media to reach this kind of customer, the next step is putting<br />
your ad together. It's said millions of times before, but it's<br />
important that you UNDERSTAND, and REMEMBER: Your ad MUST appeal<br />
to the self-interest of your prospect. It must somehow be<br />
different, and better, than all the others,particularly if your<br />
product is being advertised in the same publication by other mail<br />
order dealers.<br />
<br />
<br />
Nothing beats originality. Write your ads from a different angle.<br />
Lead off with the answer to every customer's most important<br />
question: What will I get if I send in my money?<br />
<br />
<br />
Use words to paint pictures of success, wealth and happiness.<br />
Eliminate the customer's fears of being taken or ripped off.<br />
Picture yourself in your prospective customer's shoes, and give<br />
him real reasons to send his money to you. And finally, make it<br />
easy for him to order--call toll free; use your bank card; order<br />
now and we'll bill you later; self-addressed envelope.<br />
<br />
<br />
Don't be too determined to sell your primary product from your<br />
ad. Chances are, if it's as good as you say it is, and you really<br />
want to make big profits, you should use a sales letter 4-or more<br />
pages in length. Consider a "leader" item, and run an ad such as<br />
this: FREE RAGS TO RICHES MAIL ORDER OPPORTUNITY guide! Send your<br />
name, address, zip code & two first class stamps.<br />
<br />
<br />
Then in response to all takers of this Free Offer, include the<br />
complete sales letter, brochure, order form, and self-addressed<br />
return reply envelope with the booklet you send out. Using this 2<br />
step method, some people have attained 60 and 70 percent sales<br />
for their primary product.<br />
<br />
<br />
Another angle? FREE BOOK! Mail Order Millions From A Shoestring<br />
Beginning! Send your name, address, and zip code, along with $1<br />
for shipping and handling.<br />
<br />
<br />
In response, you send out the book and a sales letter inviting<br />
the recipient to avail himself of your mail order business<br />
consulting services.<br />
<br />
<br />
Again, the rules are: Determine who you want for a customer. Get<br />
his undivided attention, and then sell your product or service.<br />
Simple, easy, and it works every time. All it takes is a little<br />
bit of common sense on your part!<br />
<br />
<br />
A small, inexpensive classified ad offering a "most wanted"<br />
leader item, followed up with a dynamic sales letter...and your<br />
success is virtually guaranteed! As a means to an end,<br />
particularly if you're wanting to enlist people to sell your<br />
product for you-<br />
<br />
<br />
Start an ad sheet--run exchange with every ad sheet publisher in<br />
the country--there are literally thousands of them. (Send $1 for<br />
our listing of mail order publications...)<br />
<br />
<br />
But, instead of running ads to promote your ad sheet, run your<br />
"leader item" offer and follow up with your sales letter on your<br />
primary product. From this, you'll get fantastic FREE exposure;<br />
inquires from people you can actually sell to; and the virtual<br />
"no-cost" establishment of a nationwide sales force to promote<br />
your business.<br />
<br />
<br />
Do chain letters really work? In no way, form or fashion! But,<br />
this method of running your "leader item" ad as an exchanged ad,<br />
will work--and besides, it's legal! The end result will be what<br />
the chain letter promoters are promising you--People all over the<br />
country promoting and selling your business for you.<br />
<br />
<br />
You can't do it all by yourself. You must multiply yourself--get<br />
other people to help you, and present your product offer to as<br />
many potential customers as possible. And so long as you're<br />
working from a limited budget, there's no way on this green earth<br />
you can afford the kind of advertising costs necessary for<br />
overnight success! Send $5 for our report, HOW TO BUILD A<br />
NATIONWIDE DEALER AND/OR DISTRIBUTOR NETWORK.<br />
<br />
<br />
Finally, comes the moment of truth. Do you have what it<br />
takes--the ability to go on studying, learning, and adapting--the<br />
dedication and the stamina to last thru to the kind of success<br />
you want?<br />
<br />
<br />
It's important that you do your homework--product analysis and<br />
market research--the rest is merely common sense. You've got it,<br />
now use it! For sure, it won't be easy work ahead, and lots of<br />
comprehension required--but you CAN do it, and the end result<br />
will be well worth the investment. After all, what have you got<br />
to lose but a try at total success?<br />
<br />
<br />
From here on out, the ball is in your court and investment of<br />
some kind of action on your part is required...<br />
<br />Unknownnoreply@blogger.comtag:blogger.com,1999:blog-6347123156247044469.post-33588318978911554292014-03-12T23:44:00.000-07:002019-09-11T23:44:48.896-07:00THE SELLING SECRETS OF MILLION DOLLAR SALES LETTERS<br />
<br />
Regardless of what you're trying to sell, you really can't sell<br />
it without "talking" with your prospective buyer. And in<br />
attempting to sell anything by mail, the sales letter you send<br />
out is when and how you talk to your prospect.<br />
<br />
All winning sales letters "talk" to the prpspect by creating an<br />
image in the mind of the reader. They "set the scence" by<br />
appealing to a desire or need; and then thet flow smoothly into<br />
the "visionary" part of the sales pitch by describing in detail<br />
how wonderful life will be and, how "good" the prospect is going<br />
to feel after he's purchased your product. This is the"body or<br />
guts" of a sales letter.<br />
<br />
Overall, a winning sales letter follows a time-tested and proven<br />
formula: 1) Get his attention 2) Get him interested in what you<br />
can do for him 3) Make him desire the benefits of your product so<br />
badly his mouth begins to water 4) Demand action from him-tell<br />
him to send for whatever it is you're selling without delay- any<br />
procrastination on his part might cause him to lose out. This is<br />
called the " AIDA' formula and it works.<br />
<br />
Sales letters that pull in the most sales are almost always two<br />
pages with 1 1/2 spaces between lines. For really big ticket<br />
items, they'll run at least four pages- on an 11 by 17 inch sheet<br />
of paper folded in half. If your sales letter is only two pages<br />
in length, there's nothing wrong with running it on the front and<br />
back of one sheet of 8 1/2 x 11 paper. However, your sales letter<br />
should always be letterhead paper- your letterhead printed, and<br />
including your logo and business motto if you have one.<br />
<br />
Regardless of the length of your sales letter, it should do one<br />
thing, and that's sell, and sell hard! If you intend to close the<br />
sale, you've got to do it with your sales letter. You should<br />
never be "wishy-washy" with your sales letter and expect to close<br />
the sale with a color brochure or circular. You do the actual<br />
selling and the closing of that sale with your sales letter- any<br />
brochure or circular you send along with it will just reinforce<br />
what you say in the sales letter.<br />
<br />
Ther's been a great deal of discussion in the past few years<br />
regarding just how long a sales letter should be. A lot of people<br />
are asking: Will people really take the time to read a long sales<br />
letter. The answer is a simple and time-tested yes indeed!<br />
Surveys and tests over the years emphatically proven that longer<br />
sales letter pull even better than the shorter ones, so don't<br />
worry about the length of your sales letter- just make sure that<br />
it sells your product for you!<br />
<br />
The "inside secret" is to make your sales letter so interesting,<br />
and "visionary" with the benefits you're offering to the reader,<br />
and he can't resist reading it all the way through. You break up<br />
the "work" of reading by using short, punchy sentences,<br />
underlining important points you're trying to make, with the use<br />
of subheadlines, indentations and even the use of a second color.<br />
<br />
Relative to the brochure or circulars you may want to include<br />
with your sales letter reinforce the sale- providing the<br />
materials you're enclosing are the best quality, they will<br />
generally reinforce the sale for you. But, if they are of poor<br />
quality, look cheap and don't complement thing, it will<br />
definitely classify you as an independent home-worker if you<br />
hand-stamp you name/address on these brochures or advertising<br />
circulars.<br />
<br />
Whenever possible, and so long as you have really good brochures<br />
to send out, have your printer run them thru his press and print<br />
your name/address- even your telephone number and company logo-<br />
on them before you send them out. The thing is, you want your<br />
prospect to think of you as his supplier- the company- and not<br />
just another mail order operator. Sure, you can get by with less<br />
expense but you'll end up with a fewer orders and in the end,<br />
less profits.<br />
<br />
Another thing that's been bandied about and discussed from every<br />
direction for years is whether to use a post office box number of<br />
your street address. Generally, it's best to include both your<br />
post office box number, AND, your street address of your sales<br />
letter. This kind of open display of your honesty will give you<br />
credibility and dispell the thought of you being just another<br />
"fly-by-night" mail order company in the mind of the prospect.<br />
<br />
Above all else, you've got to include some sort of ordering<br />
coupon. This coupon has to be simple and easy for the prospect to<br />
fill out and return to you as you can possibly make it. A great<br />
many sales are lost because this order coupon is just to<br />
complicated for the would-be buyer to follow. Don't get fancy!<br />
Keep it simple, and you'll find you prospects responding with<br />
glee.<br />
<br />
Should you or shouldn't you include a self-addressed reply<br />
envelope? There are a lot of variables as well as pro's and con's<br />
to this question, but overall, when you send out a "winning"<br />
sales letter to a good mailing list, a return reply envelope will<br />
increase your response tremendously.<br />
<br />
Tests of the late seem to indicate that it isn't that big of a<br />
deal or difference in responses relative to whether you or don't<br />
pre-stamp the return envelope. Again, the decision here will rest<br />
primarily on the product you're selling and the mailing list<br />
you're using. Our recommendation is that you experiment- try it<br />
boh ways- with different mailings, and decide for yourslf from<br />
there.<br />
<div>
<br /></div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-6347123156247044469.post-10016018133750020482013-09-03T23:44:00.000-07:002019-09-11T23:46:36.100-07:00HOW TO GET THEM FROM YOUR MAIL ORDER AD SHEETSSimple, easy, and with an unlimited income potential! You can set this program up right from your kitchen table, and easily parlay it into $100,000 per year!<br />
<br />
You have no doubt heard of the millions of dollars"raked in" by advertising agencies each year, and that's what this business is about.In fact, That's the name of the game with this business!<br />
<br />
Here's what you do: Call up the owner, general manager or advertising director of your local "nickel ads" or shopper's newspaper. Tell him you're a mail order advertising agency, with clients all over the country. Explain to him that you'd like to have a regular space-2-columns wide by 6-inches deep-in every edition of his paper for at least the next 12-months. You'll like a headline on this space,the headline to read Mail Order Money-Making Opportunities.You will turnin to him on each of his advertising closing dates, a number of mail order ads. You want him to set each ad within this space, just as if he were running 2-columns of want ads. Then, at the bottom of this space, you want him to set in slightly larger type the name and address of your advertising agency. Below that,in<br />
Italics, you want your slogan, such as: A Full Service Advertising Agency for Mail Order Dealers Nationwide!<br />
<br />
By setting up a contract for a "defined" amount of space in each edition of the<br />
paper for at least 12 months, you'll save at least 30% over the regular day-to-day monthly rate charges. By talking with the "top-dog" in charge, you'll be able to avoid a lot of hassle and negotiate the best deal. This is the first step- explain your plan and assure them that you're going to be a long-term, regular customer; and the negotiate for the best, bottom-line cost figure.<br />
<br />
Figuring that each ad you run in this space will require 3/4 of an inch, this means you'll have room for 14 ads, plus your headline and name plate. Your cost will probably run between $50 and $75 per week on an "every edition" annual contract.So now, you simply set a price to charge your advertisers in accordance with the total circulation of the publication.<br />
<br />
Charge $10 per ad-times 14 equals $$140-minus $50 costs, leaves you with a profit of $90 per week. $15 per ad-times 14 equals $210-minus &50 costs- leaves you with a profit of $160 per week. $20 per ad- times 14 equals 280- minus $50 costs- leaves you with a profit of $230 per week.You may want to start off with a larger space, say 3- columns wide by 6-inches deep, for even more and faster profits. The important thing is to set the first one up, and then duplicate or multiply your efforts.<br />
<br />
Just as soon as you've got your program set up with one shopper's newspaper, do the same with another one. If there aren't too many in your town, take a trip to a near by larger city and get it set up there. If there are no "shopper's papers" in your area, check it out with your local newspaper<br />
<br />
once you've established this program in the shoppers papers, start making the rounds and setting it up with your area suburban newspaper. Remember, the more you duplicate the "set up" of this program, the more profits you'll make.<br />
<br />
Now, you're ready to go after the advertisers... I suggest that you visit your local stationery store; pick up a pad of "fade-out" graph paper and roll of black or red border tape about an eight inch wide. Take these materials home, and on a sheet of graph paper, measure 3/4 inch from the top, and on the line from left to right, make a line with the border tape. Do the same thing at the bottom of the page. Measure in a 1/2 inch from the sides, and do the same thing on each side. Then take a sharp razor blade and square off the corners. You should now have a perfect rectangle as framed by your border tape. So measure down from the top of your framed a half inch, and run a strip of border tape on this line from left to right. This will be for your"masthead". Now measure to divide your frame into 3 equally wide columns and run a strip of border tape as a column dividers from top to bottom.<br />
<br />
<br />
<br />
What you're coming up with is what is known as an "ad sheet" in the mail order business, and it's looking beautiful! Select a name, such as The Trailblazer or Ron's Mail Order Opportunities. Make another visit to your your stationery store,pick up some 18 or 24 point "Transfer Letters" in the style you want for your ad sheet title.<br />
<br />
Take them home, and on another sheet of graph paper, write out the title you want to use on your ad sheet. Then take a ruler and razor blade, and cut the paper your title is on, into one strip that will fit into that half inch space space at the top of your ad sheet, the space we talked about as being for your masthead. Simply paste the strip of paper with your ad sheet title into this space and you're ready to start pasting in ads on your ad sheet,from advertisers. Incidently, when you're at your stationery store, pick up what is known as a "Glue Stick". This is a tool you'll be using from now on, and if you'll go with this for all your paste up endeavors, you'll come out with a much neater, as well as easier job. I don't recommend "rubber cement" and most assuredly don't use a household paste for you paste up jobs.<br />
<br />
once you've got you ad sheet layed out, take it to a near by quick print shop and have them make at least 100 printed copies. You'll want it printed on both sides, with your masthead omitted and your columns running all the way to the top of your frame on the back side. Then you take your pasted up ad sheet original home and file it as your "master. You'll be using one of your printed copies each time you "paste up" and ad sheet for printing and/or publication. All of this is a part of setting yourself up and getting organized for the business you're about to start.<br />
<br />
The purpose of your ad sheet is strictly to afford you FREE advertising for your primary project So, you make up an ad such as this SAVE ON ADVERTISING! Run our ad in your publication- We'll run yours in ours! Checking copies a each issue. Send sample of your ad sheet, and the ad you want us to run. We can begin next week, but hurry, space is limited.<br />
<br />
Either type this out or have it type set as one column, one inch ad and place it at the top of the left hand column on the front of your ad sheet; and at the bottom of the right hand column on the back of your ad sheet.<br />
<br />
Now, make up an ad for your primary business, such as: 200,000 circulation! Only $15 to have your 35 word ad included one time! Run it 5 times and save! Only &50 for 5 consecutive insertions! Metro Shoppers, your address.<br />
<br />
Type this ad out, or have it type set into an eye catching one column by one inch ad. Then place one of these ads at the bottom of the right hand column on the front of your ad sheet, and another at the top of the left hand column on the back of your ad sheet.<br />
<br />
These ads, one about exchanging ads, and the other about your shopping paper advertising program, should be run in each edition of your ad sheet that you publish. In other words, they should be permanent fixtures in your ad sheet. Actually, they're the primary reason for your getting involved in ad sheet publishing, free advertising/exposure for your service to mail order advertisers.<br />
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Fill out the space in your first ad sheet with ad for other things you can offer, or clip better ads from the ad sheets you receive in the mail, and use those. Once you've got the space on both sides of your ad sheet filled, take this "paste up" to your local print shop and have 200 to 500 printed.<br />
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Meanwhile, you begin making a 3x5 card file of the publishers addresses of the different ad sheets you receive in the mail. Each file card should show the name of the ad sheet, the name and address of the publisher, and the date you first<br />
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received a copy of their ad sheet. File these cards in zip code sequence. Send for our complete 1983 listing of mail order publications, to get a jump on this file of ad sheet publishers you'll want to maintain... Just $3 from the distributor who supplied this report. Order by item #1550.<br />
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The next thing is to have your list of mail order publications typed out onto mailing labels. These sheets of labels, you maintain as master copies, marking on your file cards, the sheet number each mail order publication is listed on. Ace Ad Sheet might show an M-1, meaning that they are listed on page one of your masters for mailing labels. Millers' Advertiser might show M-6 for sheet number 6, while Zastrow's Active Advertiser might show an M-12 for sheet 12 of your master list.<br />
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The purpose of the master list is to save time and further work when you mail out your ad sheet. Simply take your master copies to your nearest quick print shop and copy your masters onto sheets of labels. As for the coding of positions on the master list, this is also to save you time. When you receive a "returned to sender" because the publisher has either gone out of business or moved, you look it up by zip code in your card file, mark that card accordingly, note the master sheet code, and turn right to that page without having to scan through each of your master sheets to find that particular listing. These two procedures will be especially important as you add new listings to your master sheets without having to re-do the whole lists.<br />
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An extra benefit will be your ability to advertise and sell your master listing, from your 3x5 card file, of mail order publications at the start of each new year. You could also advertise and sell duplicates, copies of your master label mailing list as active mail order advertisers. Still another idea might be to collect copies to each mail order publication and offer a collection of sample copies. Sample copies of 24 different mail order publications, just $10...<br />
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You're almost ready to begin! The best way to start is to include one two sided circular, such as our Money making, Money saving Reports circular, and your ad sheet in an envelope, stick one of your mailing labels on it and send them out first class. if you've got another "special program", you might include a circular for that, But don't put more than 3 circulars in each of your out going mailing pieces. Too many things to choose from will confuse the recipient and result in no response at all.<br />
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Overall, it's best to send these mailing pieces out via first class postage in order to make sure you've got 'good" addresses. Any "nixies" will returned to you as non deliverable and you can mark or adjust your systems accordingly.<br />
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Your ad sheet is for the purpose of getting free advertising for your primary program, the space you have available for mail order advertisers in your area shoppers' papers. And the reports circulars are "fast selling door openers" that should bring back hard cash, from these other mail order publishers who'll be running your shoppers' paper advertising. Generally speaking, very few od the ad sheet publishers will buy shopping paper space from you, they are almost all too caught up in their own "ad sheet thing" and "trade advertising programs", to see or understand the real advantages of super circulation paid advertising for a product. They will however, almost always buy the "low cost" mail order success", reports, and this is how you get money from them in addition to your free advertising.<br />
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Now you're in business! Hundreds, even thousands of sharp mail order entrepreneurs will see your shopping paper ads in all the ad sheets you're exchanging ads with, and they're the ones, those selling books and products, who will take advantage of your offer. In exchange for this advertising exposure these ad sheet publishers give you, your only obligation is to paste the ad they submit as their exchange ad, onto your ad sheet, print the required number of copies, and send it out to all your exchange advertisers.<br />
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However, their efforts in your behalf will quickly result in hundreds of cash orders for your shopper paper space. The profit potential should quickly satisfy your wildest dreams with only a minimum amount of work and organization on your part.<br />
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As your listing of mail order advertisers is published in each of the shopper papers, you fold one up and send it to each of your advertisers as a checking copy via third class mail. What could be easier or more beneficial to your personal bank account?<br />
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It may take six weeks to a couple of months to get everything organized and the orders coming in, but once they start, it'll be like a never ending river of money for you. Remember too, set one shoppers' paper program up first, get it filled up with paid advertising and running smoothly, and then multiply your income possibilities by duplicating the same program with as many other of your local area publications as possible. When you go in to talk to these people about the program you have in mind, remember, they are in the business of making money, and your plan is just another way for them to make money, they want your business and your money, sell them on yourself and your business plan.<br />
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So,that's it... the plan you can use to become rich, the rest is up to you... I assure you it's easy to put into action, and it works... How soon you get it started, and how much money you make with it, is entirely up to you...<br />
Get started today!<br />
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