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HOW TO MAKE BIG PROFITS IN MAIL ORDER STARTING FROM SCRATCH
A lot of people are going to tell you that there are "no more
secrets" to making the big profits in mail order. These same
people will laugh at you and call you a "fool" for wasting your
time chasing rainbows that don't exist.
Don't you believe or even listen to them! The opportunities for
wealth beyond your wildest dreams via the direct mail sales of a
product or service have never been greater!
If you have an idea, product, or service now is the time to
capitalize on it via mail order selling. You can definitely start
"on the kitchen table" and parlay it into millions of dollars.
Others have done it and continue making themselves a success. Now
it's your turn for a piece of the pie.
As with any other profitable business the procedure of making
"profits" by mail has its own set of rules. Learn these rules,
adhere to them, adjust them to your own circumstances, draw up a
"battle plan" and work, work. Persevere, be aware of other
people's marketing methods, continue up grading your own product
or service, and with determination you can become a millionaire
in your own right. Then YOU can look over your shoulder at those
who were laughing at you, and perhaps help them in some small
way!
Knowledge and the ability to use that knowledge are the basic
keys to success. You must identify the goal you want to attain,
understand what it takes to reach that goal, and then dedicate
yourself to getting there.
The path to the successful achievement of your goals through
direct mail fall into three distinct categories; (1) Market
Research and product selection, (2) The use of "targeted" mailing
lists, and (3) Customer Follow Up. If you can understand the
"hows and whys" of these rules then there's virtually no way you
can help but succeed in the field of mail order, even starting
from scratch.
Market Research has to do with the selection of the proper
product, identifying your "most likely" buyers, and getting your
product offer to these people. Product selection is the most
basic, and thus the most important first step.
Stop and think. Look around yourself. Listen to find out what the
"people" are clamoring most. In this day and age, much of the
noise in the air has to do with topics such as, "How can I find a
job?", "How can I put together a resume that will get me a job
when I spot an opening?" "Where are the best jobs to be found?"
With these thoughts in mind, the person who writes, publishes,
and gets and instructional manual or newsletter relative to these
questions to the people will sell as many as he can produce.
Thus, Step One is to "listen" to what the people want and then to
satisfy those wants. Do this by spending some time researching
the subject. Visit your local public library, interview a number
of people who have succeeded in satisfying their wants, conduct a
few "dry runs" for personal experience, and then write your
manual.
The "secret" to ultimate wealth is the capability of producing a
product that can be duplicated an unlimited number of times for
pennies and sold for dollars. A great many people get "bogged
down" within this "rule" because they don't understand "time and
motion" requirements. As an example, if you were to stage
seminars for the unemployed in your area to help them find and
land jobs, you would undoubtedly make a fortune very quickly.
But, you would be committed to a certain expenditure of time to
prepare and stage a seminar. Thus you would make a lot of money
for yourself, but at the same time you would sustain a loss of
time that could be spent enjoying your wealth by doing the things
you always wanted to do once you became rich. The only way around
this would be to train and hire other people to prepare and stage
the seminars, which would mean you would then be dividing your
profits.
In the end, the "only way" to succeed is to write something which
can be duplicated as often as necessary and sold virtually
forever. Look at it this way; you can spend a full month
organizing your material and writing a manual that costs $1 per
copy to produce in quantity. You sell it for $20 a copy, and over
a period of three years you sell three million copies. In
essence, that amounts to 60,000,000 for one month's work!!!
So writing something "the people want" is the only way to go.
But be careful. Make sure you've done your homework and that what
you write about is what the majority of the people "will stand in
line to buy". Listen to what the people want, and then give it to
them. This is the product selection part of your market research.
By listening to the cries for help, and catering to them, you
will not only have "discovered" the proper product, you will have
also "identified" your buyers. Do not try to interest the people
in something that does not specifically fulfill one of their
desires. Don't mistake a casual interest or complaint as "the
voice" of the masses. Spend some time "listening",
and then write to satisfy that need.
Once you've got your product ready for customers to buy, you
should spend some time creating the proper sales letter and
circular to use in presenting it to your potential customers.
Above all else, your sales materials must present an image of
professionalism and sell, sell, sell.
Use quality paper and printing in presenting your sales message.
Present what you have to say, not in a manner that tells the
prospect who you are, how well qualified you are to write on the
subject, or how much work you put into the project, but from a
stand point of how the customer is going to benefit from buying a
copy of your manual.
As an example; General Motors doesn't advertise cars by telling
you how they were designed and engineered, built by college
graduates or union workers, nor have you ever heard of someone
walking up to a car in a dealer's showroom, kicking the tire, and
exclaiming "Boy, this sure looks like a safe one!". In fact, new
cars are sold by the image of the prospective owners sitting in
the driver's seat and showing off by driving through his
neighborhood. "Just climb in there behind the wheel and see how
she feels to you. Go ahead and take it for a test drive. Drive it
home and see what your neighbors think..."
The benefits the prospective buyer is going to receive are the
starting point from which all "winning" sales letters are written
and circulars designed. It is the "secret" of getting people to
spend money on a product or service. Students form the
advertising classes at your college, freelance advertising agency
personnel,and believe it or not automobile dealership advertising
managers are the people to turn to for ideas and help.
Next, consider your follow up piece. This is a simple one page
listing of other "related" materials for your customers. Assuming
you've sold him a manual on how to land a job, your follow up
piece might list manuals on how to dress to project a winning
image, how to breeze through job interviews, and what to do after
the interview (perhaps an opportunity for your buyer to subscribe
to
quarterly newsletter listing job availabilities).
It's important that you have your follow up piece put together
and ready before you make your primary offer available to the
public. Then, when you start receiving orders simply enclose your
follow up listing of other materials available along with the
manual the customer has ordered. Thus you make one sale and as a
result you make further sales of related materials. These are the
kind of "back end" sales that will keep you in business and your
profits multiplying. Don't neglect the follow up piece.
Getting you offer to your most likely buyers is going to cost you
money, and here is where most direct mail beginners drop the
ball. Do not try to save money and send your offer out to just
any old list of names. Contact a reputable mailing list broker.
Visit your public library and ask the librarian for a copy of the
Standard Rate & Data Services Directory pertaining to mailing
list brokers. Find one in your area or one that looks appealing.
Tell the mailing list broker you contact about your offer and ask
for his help in choosing a mailing list that will be profitable
to you.
You'll probably have to rent a minimum of 5,000 names at a cost
ranging between $65 and &90 per thousands, but in the end you'll
save a lot of time and money because with a good offer and good
mailing list you can count on a tremendous response. For
instance, the one time rental of a good mailing list may cost you
$475 at 795 per thousand. However, a 20% response from such a
list on a &20 manual would mean $20,000 in your pocket.
To spend your time compiling names and addresses from incoming
mail order offers, or to rent and use a mailing list from any
source other than a reputable broker, is not only foolish but a
shortcut to the poor house! Identify your most likely buyers,
contact reputable mailing list broker, match your buyer profile
to his most responsive list, and you'll make money lots of money
every time. Anything less is just a exercise in futility!
There you have it. short and sweet. Cut and dried. The "easy way"
to the big profits in mail order starting from scratch. these are
the basics, the secrets to how other have done it, and how you
can do it too. Organize yourself, follow these guidelines, and
it'll be next to impossible for you not to succeed. Remember
though, your best product will be "how to information. Something
the people want to learn. Something you can research, write
about, produce for pennies, and then sell for dollars.
And don't forget, once you're ready to start taking orders, make
sure that you get your offer to the most likely buyers. Get out
of the mail order circle and out to the people who want to spend
money for your product.
It's easy, simple, and it can be very rewarding! Understand the
requirements, position yourself to succeed, and go after it! This
time next year you could be a millionaire!!!
HOW TO PARLAY ANY MULTI-LEVEL PROGRAM INTO A MILLION DOLLARS
Multi-level marketing is definitely the way to go for people
aspiring to have more than just enough to get by on. Most of the
world's leading economic forcasters say that by the turn of the
century, fully 75% of the world's consumer business will be
conducted via multi-level marketing plans.
The thing to do is to learn all you can about this method of
selling how it works, and why it works--and then to get going
with a multi-level marketing program that can accumulate a
fortune for you. Make no mistake about it, multi-level marketing
has made a lot of people very rich already, and will make a lot
more people even richer in the coming years.
Multi-level marketing is based upon the idea of each person
involved selling only to his or her friends, with each of these
people in turn, introducing their friends into the program. It's
definitely an "endless chain" idea that has unlimited
money-making potential.
Theoretically, everybody knows or comes into contact with an
average of 100 different people each week. If only 10 of those
people were to give you $10 per week, you would have an income of
$100 per week. And then, if these people were to duplicate your
efforts, passing back to you, $1 for each new person they
enlisted into the program, and then each person recruited
perpetuated the program, you income would soon be astronomical!
Undoubtedly, you've heard the story of how you can become rich
simply by saving a penny a day, and doubling it each day for 30
days. and then, there are the pyramid or chain letter schemes
that we've all been offered. Multi-level marketing, in principle,
works the same way, with the only difference being in the product
offered for sale.
All of these programs work to some degree--because there are
government restrictions and laws against the perpetuation of
these ideas--most of them make a big splash when they are first
introduced, and then quickly die out. However, the concept of
initiating a program that sells itself via an endless chain will
always be popular because it holds the promise of bringing riches
if only the chain isn't broken.
So, multi-level marketing appeals to everybody because it's an
opportunity for all the participants to get rich with a minimum
investment, and very little time or effort or involvement.
It works because everybody wants to become rich. it's an idea
that anyone--regardless of education, background or basic
financial status--can perpetuate from the privacy of his or her
own home.
The basic fallacy of multi-level marketing is in the number of
people each individual participant can easily enlist into the
program. After you've talked to all your relatives, your
neighbors, co-workers, and friends across town, you're more or
less stymied as to new people to bring into the program.
The bottom line is simply that you cannot recruit everybody you
talk to--in fact, if you enlist 10% of the people you attempt to
interest in the program, you'll be doing very well. You're going
to get some rejections, and these rejections are basically what
turns most people off--deflates their ego, drains their
enthusiasm, and in the end, is the primary reason they drop out.
Regardless of what you sell, you must always have a gaol in
mind--you intend to sell 10 units of a product or recruit 10 new
people into your program between now and the first of the month.
you've got to believe that you can do it--want to do it--and then
get out and beat the bushes until you do it! Once you've achieved
this first gaol, you should take a day off and reward yourself
with a night on the town or the splurging you've always wanted.
But then, after setting a goal for yourself, and then proving
that you can achieve it, you should set a new gaol for yourself--
if you recruited 10 new people into your program last month, then
this month, you're going to bring in 15 new members.
You're going to make the really big money in multi-level
marketing by selling "business start-up kits," and not really
from spending time inspiring or motivating the people you've
already brought into the program. In other words, sell the
program to as many people as possible, and count on the
motivational/money-making opportunities with-in your dealer
start-up kit to cause them to put forth the effort to get out and
try to make some money on their own. In the end, and as the old
saying goes: you can lead a horse to water, but you can't make
him drink it--any time and or energy spend "calling back" on the
people you've already sold, is going to cost you money and limit
your gross income. To be successful in selling--and this is the
secret to multi-level riches--you must present your program to as
many people as possible. Close the sale with your first
presentation, and let the buyer either get with it, or die from
his own lack of initiative.
It's as simple as that--the more people you present your program
to, the more sales you're going to make. Don't worry about the
people who have already bought from you--they either will or they
won't and there's nothing you can do about it.
Obviously, if you spend all your time on the telephone inviting
people over to a Special Opportunity Party at your house, and
then another 3 -hours presenting your program to them, it's going
to take you a long time to present your program to 10,000 people
and make $10,000...
And, your costs to rent a hall--advertise--and present a seminar
progarm--will amount to more than you take in. If you have the
initial promotional abilities, the credit and/or cash, and a
really dynamic program--you can make it big, and quickly, by
staging seminar-type meetings at the rate of 3 to 5 per week.
Still, this is expensive and time consuming-- a lot of work on
your part, and not the easiest, most profitable way to go.
The only logical way to go--to reach as many people as possible
for the least amount of money and effort on your part--is via the
mails. In other words, the marrying of your multi-level marketing
efforts to mail order will be the least expensive and most
profitable for you.
You can spend out 50,000 sales letters and multi-level program
brochures in one month, and theoretically make $50,000 from an
expenditure of $10,000 or less--a return of $5 for every dollar
invested, which isn't bad...
Here's our recommendation:
1) Write a short, one-page report outlining the basic Success
Secrets of muli-level marketing. You can tag-line this report
with an invitation for the readers to send for a complete or more
detailed manual or tape relative to multi-level how-to; a
directory or current listing of money-making multi-level
programs; or even a listing of other reports relative to
money-making home-based businesses you have for sale.
2) Once you have such a report, the next thing for you to do is
advertise. Write an ad such as: FREE REPORT!... Money-making
secrets of multi-level marketers. SASE to Your name, address,
city, state, zip.
3) Place this ad in one of the national publications carrying
lots of mail order advertisements--such as The National Inquirer,
American Business, Money-making Opportunities, Entrepreneur,
Income Opportunities, Speciality Salesman or any one of the
hundreds of other such publications. It is our recommendation
that you contract to run such an ad over three issues. This will
give your ad maximum exposure, and should result in an
overwhelming number of responses for you.
4) In reply to each SASE you receive, first list the name and
address of each respondent, along with the date received and what
you send back to them, on 3 by 5 cards. Arrange these cards in
zip code and alphabetical order, and store them in an old shoe
box. Then, you take your one page report and along with your
multi-level marketing brochure--your program--you stuff the
envelopes and drop them off in your nearest mail box.
If you ad runs in the National Inquirer, you could expect to get
1,000 or more responses each time it runs. So far, your cost is
for the ad--the printing of the one page report--and your
multi-level program brochures. From these 1,000 free reports you
send out you should be able to convert about 300 into new members
into the multi-level program you're promoting.
Thus, for an initial cost of $30 for the ad--$100 for the MLM
brochures--and the time it takes you to stuff the envelopes--300
buyers at $10 each will give you a gross of $3,000... And that's
how you parlay your multi-level program into a fortune, using
mail order selling techniques.
One very important thing to always remember relative to starting
a new business: You cannot take any money coming in from you
business advertising, and use it to pay your "everyday" bills. In
other words, you cannot expect to use this money to live on---you
have to pour it back into your business to perpetuate that flow
of income.
Whenever you advertise, in addition to replies to your offer, you
can expect a "ton of mail" from other people trying to interest
you in what they're selling. Basically, you should go thru all of
this "junk mail' and look over, save the stuff that looks
interesting, is well done, or that you can learn from, and
perhaps "lift" some ideas from for use in your own selling
efforts.
Compile the names of the people and/or companies sending these
offers to you. Just as with those replying to advertised offer,
jot down the date and a short description of the material
received--and then send them a sales letter/brochure about your
multi-level program. In sending out sales letter/brochures to
thee people, you don't have to send them out immediately. You can
list these people in an "incoming offer notebook," and then
include them with your regular direct mail packages you send out.
But for sure, clip the stamps and save the incoming envelopes
along with those from your bona fide replies.
5) So you've spent $150 and made about $3,000 in a period of
about three months. Now you want to perpetuate this income, and
build it to twice that amount coming in every month. What you do
is take the income from that first ad, and increase your
advertising. In other words, use it to buy ad space in as many
other publications as possible.
If you first $150 brought in $3,000 from exposure in just one
publication, $2,000 will bring you $50,000 from exposure in 10
different publications. Continue multiplying your advertising
exposure and it won't be long before you will be "snowed under"
with dollar bills, checks and money orders. remember this though,
you cannot really spend any of that money on yourself until the
business is bringing in several thousand dollars per month on a
regular basis. You have to pour it back into the business in
order to allow your business to reach its full potential.
6) Make up a one-page "Money Tree" circular, similar to ours
which included a reference material within this report. Be sure
that you keep the cost to "find out about your program" to $2 or
less. Then, with a listing of money making reports such as
ours--printed on the back of your "Money Tree" circular--shotgun
this out to as many people as possible.
We've had outstanding success handing them out at local shopping
centers, passing them out door-to-door, and by including them as
"ride-alongs" with our bulk junk mailing program. The important
thing again, is to present your offer to as many different people
as possible--particularly to those people with an itch to get
rich quick...
In addition to circulating you "Money Tree" flyers by hand, you
should rent or buy-on a regular basis--as many different mailing
lists on income opportunity seekers as you can afford, and
shotgun one of your circulars to each of these names. The
publisher of this report (PREMIER) has names and addresses of
customers for $35 per thousand, on peel and stick labels. You can
also find inexpensive mailing list suppliers in just about any
publication that carries mail order advertising.
For sure, you should spend the money to obtain a 3rd class bulk
rate mailing permit, and then use it to send out all your
mailings. Start by sending out 250 pieces per week, and then
gradually increase your volume to the point where you're sending
out 5,000 or more pieces per week, and you'll be in business.
7) So the secrets to getting rich in mail order have to do with
presenting a free offer most people will find hard to pass up.
You make your money from whatever you send out in reply to the
people taking you up on the free offer.
You send them a copy of the free report, plus your multi-level
marketing brochure. You can stop there if you want, but there's
lots more money to be made just from these initial efforts.
Follow-up offers to people who, themselves are out beating the
buses attempting to drum up extra income, is the way the game is
played. So, when you receive all these names nd addresses of
people interested in receiving a report on multi-level marketing,
you compile the names and rent or sell them to other multi-level
operators.
Besides including your "Money Tree" circular, and the mailing
list rental offer, you should also include a one page circular
describing and offering for sale, a listing of your money-making
reports. And then, by soliciting co-op mailings from other mail
order operators, you'll have a "pretty full" envelope of offers
going out.
Finally, the one thing you must always bear in mind is how your
mailing package looks to the person receiving it. Your envelopes
should be professionally printed with your return address--your
sales letters should be written to impress the recipient; no
misspelled words or smudges from erasures or worn out
typewriters; and the eye-appeal of your coupons or offers which
are included; and by all means, the quality of your multi-level
brochure. Although multiple colored printing does tend to pull
better that just black and white, you can do very well starting
with just black and white materials so long a the image you
project is all professional. Photo-copying your offers hoping for
the best, just won't do. The more affluent you appear to be, fro
your envelope to each offer contained within, the better your
chances of making a sale.
So, that's how it's done--you can take these methods of how we've
done it, maybe even improve upon them a bit, and make tons of
money--or you can set everything aside and tell yourself that
you'll get started on it next week. The thing is, the
instructions are valid and the opportunity is here and
now--whatever you do is up to you.
aspiring to have more than just enough to get by on. Most of the
world's leading economic forcasters say that by the turn of the
century, fully 75% of the world's consumer business will be
conducted via multi-level marketing plans.
The thing to do is to learn all you can about this method of
selling how it works, and why it works--and then to get going
with a multi-level marketing program that can accumulate a
fortune for you. Make no mistake about it, multi-level marketing
has made a lot of people very rich already, and will make a lot
more people even richer in the coming years.
Multi-level marketing is based upon the idea of each person
involved selling only to his or her friends, with each of these
people in turn, introducing their friends into the program. It's
definitely an "endless chain" idea that has unlimited
money-making potential.
Theoretically, everybody knows or comes into contact with an
average of 100 different people each week. If only 10 of those
people were to give you $10 per week, you would have an income of
$100 per week. And then, if these people were to duplicate your
efforts, passing back to you, $1 for each new person they
enlisted into the program, and then each person recruited
perpetuated the program, you income would soon be astronomical!
Undoubtedly, you've heard the story of how you can become rich
simply by saving a penny a day, and doubling it each day for 30
days. and then, there are the pyramid or chain letter schemes
that we've all been offered. Multi-level marketing, in principle,
works the same way, with the only difference being in the product
offered for sale.
All of these programs work to some degree--because there are
government restrictions and laws against the perpetuation of
these ideas--most of them make a big splash when they are first
introduced, and then quickly die out. However, the concept of
initiating a program that sells itself via an endless chain will
always be popular because it holds the promise of bringing riches
if only the chain isn't broken.
So, multi-level marketing appeals to everybody because it's an
opportunity for all the participants to get rich with a minimum
investment, and very little time or effort or involvement.
It works because everybody wants to become rich. it's an idea
that anyone--regardless of education, background or basic
financial status--can perpetuate from the privacy of his or her
own home.
The basic fallacy of multi-level marketing is in the number of
people each individual participant can easily enlist into the
program. After you've talked to all your relatives, your
neighbors, co-workers, and friends across town, you're more or
less stymied as to new people to bring into the program.
The bottom line is simply that you cannot recruit everybody you
talk to--in fact, if you enlist 10% of the people you attempt to
interest in the program, you'll be doing very well. You're going
to get some rejections, and these rejections are basically what
turns most people off--deflates their ego, drains their
enthusiasm, and in the end, is the primary reason they drop out.
Regardless of what you sell, you must always have a gaol in
mind--you intend to sell 10 units of a product or recruit 10 new
people into your program between now and the first of the month.
you've got to believe that you can do it--want to do it--and then
get out and beat the bushes until you do it! Once you've achieved
this first gaol, you should take a day off and reward yourself
with a night on the town or the splurging you've always wanted.
But then, after setting a goal for yourself, and then proving
that you can achieve it, you should set a new gaol for yourself--
if you recruited 10 new people into your program last month, then
this month, you're going to bring in 15 new members.
You're going to make the really big money in multi-level
marketing by selling "business start-up kits," and not really
from spending time inspiring or motivating the people you've
already brought into the program. In other words, sell the
program to as many people as possible, and count on the
motivational/money-making opportunities with-in your dealer
start-up kit to cause them to put forth the effort to get out and
try to make some money on their own. In the end, and as the old
saying goes: you can lead a horse to water, but you can't make
him drink it--any time and or energy spend "calling back" on the
people you've already sold, is going to cost you money and limit
your gross income. To be successful in selling--and this is the
secret to multi-level riches--you must present your program to as
many people as possible. Close the sale with your first
presentation, and let the buyer either get with it, or die from
his own lack of initiative.
It's as simple as that--the more people you present your program
to, the more sales you're going to make. Don't worry about the
people who have already bought from you--they either will or they
won't and there's nothing you can do about it.
Obviously, if you spend all your time on the telephone inviting
people over to a Special Opportunity Party at your house, and
then another 3 -hours presenting your program to them, it's going
to take you a long time to present your program to 10,000 people
and make $10,000...
And, your costs to rent a hall--advertise--and present a seminar
progarm--will amount to more than you take in. If you have the
initial promotional abilities, the credit and/or cash, and a
really dynamic program--you can make it big, and quickly, by
staging seminar-type meetings at the rate of 3 to 5 per week.
Still, this is expensive and time consuming-- a lot of work on
your part, and not the easiest, most profitable way to go.
The only logical way to go--to reach as many people as possible
for the least amount of money and effort on your part--is via the
mails. In other words, the marrying of your multi-level marketing
efforts to mail order will be the least expensive and most
profitable for you.
You can spend out 50,000 sales letters and multi-level program
brochures in one month, and theoretically make $50,000 from an
expenditure of $10,000 or less--a return of $5 for every dollar
invested, which isn't bad...
Here's our recommendation:
1) Write a short, one-page report outlining the basic Success
Secrets of muli-level marketing. You can tag-line this report
with an invitation for the readers to send for a complete or more
detailed manual or tape relative to multi-level how-to; a
directory or current listing of money-making multi-level
programs; or even a listing of other reports relative to
money-making home-based businesses you have for sale.
2) Once you have such a report, the next thing for you to do is
advertise. Write an ad such as: FREE REPORT!... Money-making
secrets of multi-level marketers. SASE to Your name, address,
city, state, zip.
3) Place this ad in one of the national publications carrying
lots of mail order advertisements--such as The National Inquirer,
American Business, Money-making Opportunities, Entrepreneur,
Income Opportunities, Speciality Salesman or any one of the
hundreds of other such publications. It is our recommendation
that you contract to run such an ad over three issues. This will
give your ad maximum exposure, and should result in an
overwhelming number of responses for you.
4) In reply to each SASE you receive, first list the name and
address of each respondent, along with the date received and what
you send back to them, on 3 by 5 cards. Arrange these cards in
zip code and alphabetical order, and store them in an old shoe
box. Then, you take your one page report and along with your
multi-level marketing brochure--your program--you stuff the
envelopes and drop them off in your nearest mail box.
If you ad runs in the National Inquirer, you could expect to get
1,000 or more responses each time it runs. So far, your cost is
for the ad--the printing of the one page report--and your
multi-level program brochures. From these 1,000 free reports you
send out you should be able to convert about 300 into new members
into the multi-level program you're promoting.
Thus, for an initial cost of $30 for the ad--$100 for the MLM
brochures--and the time it takes you to stuff the envelopes--300
buyers at $10 each will give you a gross of $3,000... And that's
how you parlay your multi-level program into a fortune, using
mail order selling techniques.
One very important thing to always remember relative to starting
a new business: You cannot take any money coming in from you
business advertising, and use it to pay your "everyday" bills. In
other words, you cannot expect to use this money to live on---you
have to pour it back into your business to perpetuate that flow
of income.
Whenever you advertise, in addition to replies to your offer, you
can expect a "ton of mail" from other people trying to interest
you in what they're selling. Basically, you should go thru all of
this "junk mail' and look over, save the stuff that looks
interesting, is well done, or that you can learn from, and
perhaps "lift" some ideas from for use in your own selling
efforts.
Compile the names of the people and/or companies sending these
offers to you. Just as with those replying to advertised offer,
jot down the date and a short description of the material
received--and then send them a sales letter/brochure about your
multi-level program. In sending out sales letter/brochures to
thee people, you don't have to send them out immediately. You can
list these people in an "incoming offer notebook," and then
include them with your regular direct mail packages you send out.
But for sure, clip the stamps and save the incoming envelopes
along with those from your bona fide replies.
5) So you've spent $150 and made about $3,000 in a period of
about three months. Now you want to perpetuate this income, and
build it to twice that amount coming in every month. What you do
is take the income from that first ad, and increase your
advertising. In other words, use it to buy ad space in as many
other publications as possible.
If you first $150 brought in $3,000 from exposure in just one
publication, $2,000 will bring you $50,000 from exposure in 10
different publications. Continue multiplying your advertising
exposure and it won't be long before you will be "snowed under"
with dollar bills, checks and money orders. remember this though,
you cannot really spend any of that money on yourself until the
business is bringing in several thousand dollars per month on a
regular basis. You have to pour it back into the business in
order to allow your business to reach its full potential.
6) Make up a one-page "Money Tree" circular, similar to ours
which included a reference material within this report. Be sure
that you keep the cost to "find out about your program" to $2 or
less. Then, with a listing of money making reports such as
ours--printed on the back of your "Money Tree" circular--shotgun
this out to as many people as possible.
We've had outstanding success handing them out at local shopping
centers, passing them out door-to-door, and by including them as
"ride-alongs" with our bulk junk mailing program. The important
thing again, is to present your offer to as many different people
as possible--particularly to those people with an itch to get
rich quick...
In addition to circulating you "Money Tree" flyers by hand, you
should rent or buy-on a regular basis--as many different mailing
lists on income opportunity seekers as you can afford, and
shotgun one of your circulars to each of these names. The
publisher of this report (PREMIER) has names and addresses of
customers for $35 per thousand, on peel and stick labels. You can
also find inexpensive mailing list suppliers in just about any
publication that carries mail order advertising.
For sure, you should spend the money to obtain a 3rd class bulk
rate mailing permit, and then use it to send out all your
mailings. Start by sending out 250 pieces per week, and then
gradually increase your volume to the point where you're sending
out 5,000 or more pieces per week, and you'll be in business.
7) So the secrets to getting rich in mail order have to do with
presenting a free offer most people will find hard to pass up.
You make your money from whatever you send out in reply to the
people taking you up on the free offer.
You send them a copy of the free report, plus your multi-level
marketing brochure. You can stop there if you want, but there's
lots more money to be made just from these initial efforts.
Follow-up offers to people who, themselves are out beating the
buses attempting to drum up extra income, is the way the game is
played. So, when you receive all these names nd addresses of
people interested in receiving a report on multi-level marketing,
you compile the names and rent or sell them to other multi-level
operators.
Besides including your "Money Tree" circular, and the mailing
list rental offer, you should also include a one page circular
describing and offering for sale, a listing of your money-making
reports. And then, by soliciting co-op mailings from other mail
order operators, you'll have a "pretty full" envelope of offers
going out.
Finally, the one thing you must always bear in mind is how your
mailing package looks to the person receiving it. Your envelopes
should be professionally printed with your return address--your
sales letters should be written to impress the recipient; no
misspelled words or smudges from erasures or worn out
typewriters; and the eye-appeal of your coupons or offers which
are included; and by all means, the quality of your multi-level
brochure. Although multiple colored printing does tend to pull
better that just black and white, you can do very well starting
with just black and white materials so long a the image you
project is all professional. Photo-copying your offers hoping for
the best, just won't do. The more affluent you appear to be, fro
your envelope to each offer contained within, the better your
chances of making a sale.
So, that's how it's done--you can take these methods of how we've
done it, maybe even improve upon them a bit, and make tons of
money--or you can set everything aside and tell yourself that
you'll get started on it next week. The thing is, the
instructions are valid and the opportunity is here and
now--whatever you do is up to you.
HOW AND WHERE TO ADVERTISE
More than anything else, the key to success in business depends
on how and where to advertise. You must advertise or forever
remain unknown. If you have "the better mousetrap," you have to
let people know about it, or your ideas and efforts will come to
nothing.
Everybody seemingly has an idea for a product, a service or a
"how to" manual of some kind. Many people spend half of their
lives perfecting a product, learning how to perform a special
service, or writing a book--only to end up penniless and
heartbroken because "no one beats a path to their door" to buy
whatever it is they are trying to sell.
In most cases, it's a matter of whether you want to "go down in
history" as just another inventor, hard-worker, author or want to
"sell a product and enjoy the rewards."
Always do some basic common sense product analysis and market
research before you begin building, learning or putting together
something you want people to buy. The same kind of "research'
will save your time, frustration, and money, if you apply the
same principles to every "selling opportunity" that arouses your
interest.
Make a check list of questions that must be answered before you
embark upon any project or get too deeply involved in any selling
situation. Such a checklist should answer the following
questions:
1) Who will I sell it to?
2) Do these people really want, and need it?
3) How large is the market?
4) How will I reach these people and get them to buy?
5) Is anyone else selling a similar product, service or book?
6) What makes my product and strategies different?
7) Can I supply the product at a price the customer will pay, and
still make a profit for myself?
8) How much time, effort and money will I have to invest in order
to reach my profit goals?
9) Do i have the resources, and the stamina to carry this idea
thru to success?
Once you've answered these questions--completed this bit of basic
product analysis and market research--then you can start planning
exactly how you intend to sell it, and map out your advertising
strategy from there. You'll find success in selling effort, much
easier, and much more profitable, if you honestly and objectively
answer these "check list" questions before you begin.
It's absolutely imperative that you analyze the product, and
profile your prospective customer--the saleability of your
product, and the demand for such a product by the people you want
to buy. One other thing, don't ever overlook or "poo pah" your
real and/or imagined competition.
When people neglect to analyze the product, and answer the basic
research questions, they're almost certainly doomed to failure.
these are precisely the reasons for failure almongst people who
attempt to start a mail order business. We literally get tons of
mail order offers for products that are losers; and even offers
from people trying to sell us our own material and/or related
items which we can buy at wholesale prices.
When Sears & Roebuck send out a new catalog or sales circular, do
you "really" think they send one to Montgomery Ward? Another
thing, this "we're all friends and in the same business, so you
buy from me and I'll buy from you" philosophy may keep you busy
and you mailbox full, but it'll never results in profits on your
P&L sheet. Advertise in the media that reaches your buyers, and
send your direct mail materials to people likely to but--not
sellers.
Remember, your first task is to determine who your most likely
customers are, and then design your advertising campaign to reach
those specific people. Generally, you wouldn't try to sell
pantyhose with an ad in a care care magazine, or socket wrenches
with an ad in a magazine for bride-to-be.
In other words, design your advertisements to appeal to "your
kind of customer,"--send $5 for our report on HOW TO WRITE ORDER
PULLING ADS--and then, place these advertisements in the
publications these people buy and read. If you're selling gift
items, crafts and other merchandise, advertise in those kinds of
publications--general merchandise catalogs catering to that kind
of buyer. If you're wanting to recruit sales people, dealers and
distributors, place your ads in publications reaching people
looking for these kinds of opportunities.
I don't recommend that you begin, or attempt to launch your
business via direct mail, but when the time comes for you to
expand into direct mail, be discriminate--select mailing lists
for your type of customer. Do-it yourselfers for shop tools,
cosmetics buyers for jewelry and self adornment merchandise,
how-to-book buyers for your crafts, hobbies and self-improvement
books, opportunity seekers for business start-up manuals, and
proven advertisers for your publications.
So, when you read in a business success article that you should
place your ad in publications carrying similar ads--the advice
given is "place your ads in publications reaching your kind of
buyer." Just because it's a publication reaching mail order
people and you're selling imported gift items by mail, doesn't
mean your ad will pull from exposure in that publication. Always
add one more answer: Does it reach a large number of the type of
buyers I'm selling to?
Definitely, this is where many mail order entrepreneurs go wrong,
and very definitely, this is the fallacy of advertising in the
M/O ad sheets. Analyzing the type of people a publication
reaches; and the loyalty as well as true interest of a
publication's readers; and then determining whether or no they'll
respond to your ad, is easy if you will just ask yourself a few
common sense questions.
Mail Order Ad Sheet: These reach beginning and small mail order
dealers...Their appeal is largely egotistical to see the
advertiser's name/ad in print--read by other mail order dealers
to see who is advertising, what's be advertised, and for the
accumulation or compiling mail lists. very little if any response
for the recipients who are looking, not for things to buy, but
for shortcuts to more profits.
Mail Order Tab Sheets: These reach basically the same audience as
the M/O Ad Sheets...Generally more appealing because of the
"instructional" articles and greater space devoted to mentioning
who's doing what/names in print & free publicity. Rate these
according to the "information" being passed along in articles.
Usually, these publications pull a greater response than the ad
sheets, but still, they're largest audience is one made up of
sellers.
Mail Order Dealer Catalogs: These reach the mail order dealers,
plus a very large segment of specific buyers--generally related
to the overall kind of merchandise offered within the catalog.
Unless there are "business building" articles, the recipients
generally toss them aside after a quick glance...These are very
good showcases for your dealer/distributor ads, and if it's an
"established" merchandise catalog of the kind of product you're
selling, these catalogs can be very good advertising outlets for
you...
Extra Income Magazines, such as Money Making Magic, Venture and
Entrepreneur: These publications individually reach a very loyal
basic subscriber list, most of the people wanting or hoping to
get started with, or already involved in a sparetime extra income
project, and tremendously large number of "first time" readers
with each issue. Look for, and rate them according to the balance
of actual "business building" articles they carry, in
relationship to their advertising--and overall, according to the
quality of the publication as well as the audience each trying to
reach--do the articles really help you, or are they "publicity
write-ups" for the advertisers... You'll find that these
magazines are retained, and referred to by the recipients for
years...In almost every case, you can expect a good response from
your ads placed in one of these magazines--provided you've got a
good ad and it's geared to the readers of that particular
magazine.
Remember: The bottom line is knowing your type of
buyer--presenting your product or opportunity in a style that
appeals especially to that type of buyer--and then placing your
ad in the publication reaching your kind of a buyer.
Cooking magazines for recipes; mechanical opportunity in the
mechanics magazines; self-improvement books and merchandise in
general merchandise catalogs; and income opportunities in
business-building, self-help magazines such as Money Making
Magic!
Besides matching the profile of your customer with the
demographics of the publication, it's also important that you
match your selling prices within the average price range of
everything else offered in that publication. Running an ad to
sell a book at $65 in a publication featuring $20 books, probably
won't pull for you. By the same toke, any ads attempting to
promote "re-production type" reports in a magazine selling $50
books, probably won't bring very many responses for you either.
To achieve success--know your product, profile your prospective
buyer, design advertising that appeals to the self interest of
that specific kind of buyer; and place your ads in publications
reaching those kinds of buyers. If you're trying to sell by
direct mail, send your offers to prospective buyers--not sellers
of the same type of materials you're attempting to sell.
Very few people recognize a legitimate opportunity, even when you
hit then over the head with it--even so, unless you've got
something REALLY NEW, and a deal that really is THE OPPORTUNITY
OF A LIFETIME, save your money and don't try to push your program
onto other mail order dealers who may already be selling it.
Assuming that you "know" your typical customer, and the best
media to reach this kind of customer, the next step is putting
your ad together. It's said millions of times before, but it's
important that you UNDERSTAND, and REMEMBER: Your ad MUST appeal
to the self-interest of your prospect. It must somehow be
different, and better, than all the others,particularly if your
product is being advertised in the same publication by other mail
order dealers.
Nothing beats originality. Write your ads from a different angle.
Lead off with the answer to every customer's most important
question: What will I get if I send in my money?
Use words to paint pictures of success, wealth and happiness.
Eliminate the customer's fears of being taken or ripped off.
Picture yourself in your prospective customer's shoes, and give
him real reasons to send his money to you. And finally, make it
easy for him to order--call toll free; use your bank card; order
now and we'll bill you later; self-addressed envelope.
Don't be too determined to sell your primary product from your
ad. Chances are, if it's as good as you say it is, and you really
want to make big profits, you should use a sales letter 4-or more
pages in length. Consider a "leader" item, and run an ad such as
this: FREE RAGS TO RICHES MAIL ORDER OPPORTUNITY guide! Send your
name, address, zip code & two first class stamps.
Then in response to all takers of this Free Offer, include the
complete sales letter, brochure, order form, and self-addressed
return reply envelope with the booklet you send out. Using this 2
step method, some people have attained 60 and 70 percent sales
for their primary product.
Another angle? FREE BOOK! Mail Order Millions From A Shoestring
Beginning! Send your name, address, and zip code, along with $1
for shipping and handling.
In response, you send out the book and a sales letter inviting
the recipient to avail himself of your mail order business
consulting services.
Again, the rules are: Determine who you want for a customer. Get
his undivided attention, and then sell your product or service.
Simple, easy, and it works every time. All it takes is a little
bit of common sense on your part!
A small, inexpensive classified ad offering a "most wanted"
leader item, followed up with a dynamic sales letter...and your
success is virtually guaranteed! As a means to an end,
particularly if you're wanting to enlist people to sell your
product for you-
Start an ad sheet--run exchange with every ad sheet publisher in
the country--there are literally thousands of them. (Send $1 for
our listing of mail order publications...)
But, instead of running ads to promote your ad sheet, run your
"leader item" offer and follow up with your sales letter on your
primary product. From this, you'll get fantastic FREE exposure;
inquires from people you can actually sell to; and the virtual
"no-cost" establishment of a nationwide sales force to promote
your business.
Do chain letters really work? In no way, form or fashion! But,
this method of running your "leader item" ad as an exchanged ad,
will work--and besides, it's legal! The end result will be what
the chain letter promoters are promising you--People all over the
country promoting and selling your business for you.
You can't do it all by yourself. You must multiply yourself--get
other people to help you, and present your product offer to as
many potential customers as possible. And so long as you're
working from a limited budget, there's no way on this green earth
you can afford the kind of advertising costs necessary for
overnight success! Send $5 for our report, HOW TO BUILD A
NATIONWIDE DEALER AND/OR DISTRIBUTOR NETWORK.
Finally, comes the moment of truth. Do you have what it
takes--the ability to go on studying, learning, and adapting--the
dedication and the stamina to last thru to the kind of success
you want?
It's important that you do your homework--product analysis and
market research--the rest is merely common sense. You've got it,
now use it! For sure, it won't be easy work ahead, and lots of
comprehension required--but you CAN do it, and the end result
will be well worth the investment. After all, what have you got
to lose but a try at total success?
From here on out, the ball is in your court and investment of
some kind of action on your part is required...
on how and where to advertise. You must advertise or forever
remain unknown. If you have "the better mousetrap," you have to
let people know about it, or your ideas and efforts will come to
nothing.
Everybody seemingly has an idea for a product, a service or a
"how to" manual of some kind. Many people spend half of their
lives perfecting a product, learning how to perform a special
service, or writing a book--only to end up penniless and
heartbroken because "no one beats a path to their door" to buy
whatever it is they are trying to sell.
In most cases, it's a matter of whether you want to "go down in
history" as just another inventor, hard-worker, author or want to
"sell a product and enjoy the rewards."
Always do some basic common sense product analysis and market
research before you begin building, learning or putting together
something you want people to buy. The same kind of "research'
will save your time, frustration, and money, if you apply the
same principles to every "selling opportunity" that arouses your
interest.
Make a check list of questions that must be answered before you
embark upon any project or get too deeply involved in any selling
situation. Such a checklist should answer the following
questions:
1) Who will I sell it to?
2) Do these people really want, and need it?
3) How large is the market?
4) How will I reach these people and get them to buy?
5) Is anyone else selling a similar product, service or book?
6) What makes my product and strategies different?
7) Can I supply the product at a price the customer will pay, and
still make a profit for myself?
8) How much time, effort and money will I have to invest in order
to reach my profit goals?
9) Do i have the resources, and the stamina to carry this idea
thru to success?
Once you've answered these questions--completed this bit of basic
product analysis and market research--then you can start planning
exactly how you intend to sell it, and map out your advertising
strategy from there. You'll find success in selling effort, much
easier, and much more profitable, if you honestly and objectively
answer these "check list" questions before you begin.
It's absolutely imperative that you analyze the product, and
profile your prospective customer--the saleability of your
product, and the demand for such a product by the people you want
to buy. One other thing, don't ever overlook or "poo pah" your
real and/or imagined competition.
When people neglect to analyze the product, and answer the basic
research questions, they're almost certainly doomed to failure.
these are precisely the reasons for failure almongst people who
attempt to start a mail order business. We literally get tons of
mail order offers for products that are losers; and even offers
from people trying to sell us our own material and/or related
items which we can buy at wholesale prices.
When Sears & Roebuck send out a new catalog or sales circular, do
you "really" think they send one to Montgomery Ward? Another
thing, this "we're all friends and in the same business, so you
buy from me and I'll buy from you" philosophy may keep you busy
and you mailbox full, but it'll never results in profits on your
P&L sheet. Advertise in the media that reaches your buyers, and
send your direct mail materials to people likely to but--not
sellers.
Remember, your first task is to determine who your most likely
customers are, and then design your advertising campaign to reach
those specific people. Generally, you wouldn't try to sell
pantyhose with an ad in a care care magazine, or socket wrenches
with an ad in a magazine for bride-to-be.
In other words, design your advertisements to appeal to "your
kind of customer,"--send $5 for our report on HOW TO WRITE ORDER
PULLING ADS--and then, place these advertisements in the
publications these people buy and read. If you're selling gift
items, crafts and other merchandise, advertise in those kinds of
publications--general merchandise catalogs catering to that kind
of buyer. If you're wanting to recruit sales people, dealers and
distributors, place your ads in publications reaching people
looking for these kinds of opportunities.
I don't recommend that you begin, or attempt to launch your
business via direct mail, but when the time comes for you to
expand into direct mail, be discriminate--select mailing lists
for your type of customer. Do-it yourselfers for shop tools,
cosmetics buyers for jewelry and self adornment merchandise,
how-to-book buyers for your crafts, hobbies and self-improvement
books, opportunity seekers for business start-up manuals, and
proven advertisers for your publications.
So, when you read in a business success article that you should
place your ad in publications carrying similar ads--the advice
given is "place your ads in publications reaching your kind of
buyer." Just because it's a publication reaching mail order
people and you're selling imported gift items by mail, doesn't
mean your ad will pull from exposure in that publication. Always
add one more answer: Does it reach a large number of the type of
buyers I'm selling to?
Definitely, this is where many mail order entrepreneurs go wrong,
and very definitely, this is the fallacy of advertising in the
M/O ad sheets. Analyzing the type of people a publication
reaches; and the loyalty as well as true interest of a
publication's readers; and then determining whether or no they'll
respond to your ad, is easy if you will just ask yourself a few
common sense questions.
Mail Order Ad Sheet: These reach beginning and small mail order
dealers...Their appeal is largely egotistical to see the
advertiser's name/ad in print--read by other mail order dealers
to see who is advertising, what's be advertised, and for the
accumulation or compiling mail lists. very little if any response
for the recipients who are looking, not for things to buy, but
for shortcuts to more profits.
Mail Order Tab Sheets: These reach basically the same audience as
the M/O Ad Sheets...Generally more appealing because of the
"instructional" articles and greater space devoted to mentioning
who's doing what/names in print & free publicity. Rate these
according to the "information" being passed along in articles.
Usually, these publications pull a greater response than the ad
sheets, but still, they're largest audience is one made up of
sellers.
Mail Order Dealer Catalogs: These reach the mail order dealers,
plus a very large segment of specific buyers--generally related
to the overall kind of merchandise offered within the catalog.
Unless there are "business building" articles, the recipients
generally toss them aside after a quick glance...These are very
good showcases for your dealer/distributor ads, and if it's an
"established" merchandise catalog of the kind of product you're
selling, these catalogs can be very good advertising outlets for
you...
Extra Income Magazines, such as Money Making Magic, Venture and
Entrepreneur: These publications individually reach a very loyal
basic subscriber list, most of the people wanting or hoping to
get started with, or already involved in a sparetime extra income
project, and tremendously large number of "first time" readers
with each issue. Look for, and rate them according to the balance
of actual "business building" articles they carry, in
relationship to their advertising--and overall, according to the
quality of the publication as well as the audience each trying to
reach--do the articles really help you, or are they "publicity
write-ups" for the advertisers... You'll find that these
magazines are retained, and referred to by the recipients for
years...In almost every case, you can expect a good response from
your ads placed in one of these magazines--provided you've got a
good ad and it's geared to the readers of that particular
magazine.
Remember: The bottom line is knowing your type of
buyer--presenting your product or opportunity in a style that
appeals especially to that type of buyer--and then placing your
ad in the publication reaching your kind of a buyer.
Cooking magazines for recipes; mechanical opportunity in the
mechanics magazines; self-improvement books and merchandise in
general merchandise catalogs; and income opportunities in
business-building, self-help magazines such as Money Making
Magic!
Besides matching the profile of your customer with the
demographics of the publication, it's also important that you
match your selling prices within the average price range of
everything else offered in that publication. Running an ad to
sell a book at $65 in a publication featuring $20 books, probably
won't pull for you. By the same toke, any ads attempting to
promote "re-production type" reports in a magazine selling $50
books, probably won't bring very many responses for you either.
To achieve success--know your product, profile your prospective
buyer, design advertising that appeals to the self interest of
that specific kind of buyer; and place your ads in publications
reaching those kinds of buyers. If you're trying to sell by
direct mail, send your offers to prospective buyers--not sellers
of the same type of materials you're attempting to sell.
Very few people recognize a legitimate opportunity, even when you
hit then over the head with it--even so, unless you've got
something REALLY NEW, and a deal that really is THE OPPORTUNITY
OF A LIFETIME, save your money and don't try to push your program
onto other mail order dealers who may already be selling it.
Assuming that you "know" your typical customer, and the best
media to reach this kind of customer, the next step is putting
your ad together. It's said millions of times before, but it's
important that you UNDERSTAND, and REMEMBER: Your ad MUST appeal
to the self-interest of your prospect. It must somehow be
different, and better, than all the others,particularly if your
product is being advertised in the same publication by other mail
order dealers.
Nothing beats originality. Write your ads from a different angle.
Lead off with the answer to every customer's most important
question: What will I get if I send in my money?
Use words to paint pictures of success, wealth and happiness.
Eliminate the customer's fears of being taken or ripped off.
Picture yourself in your prospective customer's shoes, and give
him real reasons to send his money to you. And finally, make it
easy for him to order--call toll free; use your bank card; order
now and we'll bill you later; self-addressed envelope.
Don't be too determined to sell your primary product from your
ad. Chances are, if it's as good as you say it is, and you really
want to make big profits, you should use a sales letter 4-or more
pages in length. Consider a "leader" item, and run an ad such as
this: FREE RAGS TO RICHES MAIL ORDER OPPORTUNITY guide! Send your
name, address, zip code & two first class stamps.
Then in response to all takers of this Free Offer, include the
complete sales letter, brochure, order form, and self-addressed
return reply envelope with the booklet you send out. Using this 2
step method, some people have attained 60 and 70 percent sales
for their primary product.
Another angle? FREE BOOK! Mail Order Millions From A Shoestring
Beginning! Send your name, address, and zip code, along with $1
for shipping and handling.
In response, you send out the book and a sales letter inviting
the recipient to avail himself of your mail order business
consulting services.
Again, the rules are: Determine who you want for a customer. Get
his undivided attention, and then sell your product or service.
Simple, easy, and it works every time. All it takes is a little
bit of common sense on your part!
A small, inexpensive classified ad offering a "most wanted"
leader item, followed up with a dynamic sales letter...and your
success is virtually guaranteed! As a means to an end,
particularly if you're wanting to enlist people to sell your
product for you-
Start an ad sheet--run exchange with every ad sheet publisher in
the country--there are literally thousands of them. (Send $1 for
our listing of mail order publications...)
But, instead of running ads to promote your ad sheet, run your
"leader item" offer and follow up with your sales letter on your
primary product. From this, you'll get fantastic FREE exposure;
inquires from people you can actually sell to; and the virtual
"no-cost" establishment of a nationwide sales force to promote
your business.
Do chain letters really work? In no way, form or fashion! But,
this method of running your "leader item" ad as an exchanged ad,
will work--and besides, it's legal! The end result will be what
the chain letter promoters are promising you--People all over the
country promoting and selling your business for you.
You can't do it all by yourself. You must multiply yourself--get
other people to help you, and present your product offer to as
many potential customers as possible. And so long as you're
working from a limited budget, there's no way on this green earth
you can afford the kind of advertising costs necessary for
overnight success! Send $5 for our report, HOW TO BUILD A
NATIONWIDE DEALER AND/OR DISTRIBUTOR NETWORK.
Finally, comes the moment of truth. Do you have what it
takes--the ability to go on studying, learning, and adapting--the
dedication and the stamina to last thru to the kind of success
you want?
It's important that you do your homework--product analysis and
market research--the rest is merely common sense. You've got it,
now use it! For sure, it won't be easy work ahead, and lots of
comprehension required--but you CAN do it, and the end result
will be well worth the investment. After all, what have you got
to lose but a try at total success?
From here on out, the ball is in your court and investment of
some kind of action on your part is required...
THE SELLING SECRETS OF MILLION DOLLAR SALES LETTERS
Regardless of what you're trying to sell, you really can't sell
it without "talking" with your prospective buyer. And in
attempting to sell anything by mail, the sales letter you send
out is when and how you talk to your prospect.
All winning sales letters "talk" to the prpspect by creating an
image in the mind of the reader. They "set the scence" by
appealing to a desire or need; and then thet flow smoothly into
the "visionary" part of the sales pitch by describing in detail
how wonderful life will be and, how "good" the prospect is going
to feel after he's purchased your product. This is the"body or
guts" of a sales letter.
Overall, a winning sales letter follows a time-tested and proven
formula: 1) Get his attention 2) Get him interested in what you
can do for him 3) Make him desire the benefits of your product so
badly his mouth begins to water 4) Demand action from him-tell
him to send for whatever it is you're selling without delay- any
procrastination on his part might cause him to lose out. This is
called the " AIDA' formula and it works.
Sales letters that pull in the most sales are almost always two
pages with 1 1/2 spaces between lines. For really big ticket
items, they'll run at least four pages- on an 11 by 17 inch sheet
of paper folded in half. If your sales letter is only two pages
in length, there's nothing wrong with running it on the front and
back of one sheet of 8 1/2 x 11 paper. However, your sales letter
should always be letterhead paper- your letterhead printed, and
including your logo and business motto if you have one.
Regardless of the length of your sales letter, it should do one
thing, and that's sell, and sell hard! If you intend to close the
sale, you've got to do it with your sales letter. You should
never be "wishy-washy" with your sales letter and expect to close
the sale with a color brochure or circular. You do the actual
selling and the closing of that sale with your sales letter- any
brochure or circular you send along with it will just reinforce
what you say in the sales letter.
Ther's been a great deal of discussion in the past few years
regarding just how long a sales letter should be. A lot of people
are asking: Will people really take the time to read a long sales
letter. The answer is a simple and time-tested yes indeed!
Surveys and tests over the years emphatically proven that longer
sales letter pull even better than the shorter ones, so don't
worry about the length of your sales letter- just make sure that
it sells your product for you!
The "inside secret" is to make your sales letter so interesting,
and "visionary" with the benefits you're offering to the reader,
and he can't resist reading it all the way through. You break up
the "work" of reading by using short, punchy sentences,
underlining important points you're trying to make, with the use
of subheadlines, indentations and even the use of a second color.
Relative to the brochure or circulars you may want to include
with your sales letter reinforce the sale- providing the
materials you're enclosing are the best quality, they will
generally reinforce the sale for you. But, if they are of poor
quality, look cheap and don't complement thing, it will
definitely classify you as an independent home-worker if you
hand-stamp you name/address on these brochures or advertising
circulars.
Whenever possible, and so long as you have really good brochures
to send out, have your printer run them thru his press and print
your name/address- even your telephone number and company logo-
on them before you send them out. The thing is, you want your
prospect to think of you as his supplier- the company- and not
just another mail order operator. Sure, you can get by with less
expense but you'll end up with a fewer orders and in the end,
less profits.
Another thing that's been bandied about and discussed from every
direction for years is whether to use a post office box number of
your street address. Generally, it's best to include both your
post office box number, AND, your street address of your sales
letter. This kind of open display of your honesty will give you
credibility and dispell the thought of you being just another
"fly-by-night" mail order company in the mind of the prospect.
Above all else, you've got to include some sort of ordering
coupon. This coupon has to be simple and easy for the prospect to
fill out and return to you as you can possibly make it. A great
many sales are lost because this order coupon is just to
complicated for the would-be buyer to follow. Don't get fancy!
Keep it simple, and you'll find you prospects responding with
glee.
Should you or shouldn't you include a self-addressed reply
envelope? There are a lot of variables as well as pro's and con's
to this question, but overall, when you send out a "winning"
sales letter to a good mailing list, a return reply envelope will
increase your response tremendously.
Tests of the late seem to indicate that it isn't that big of a
deal or difference in responses relative to whether you or don't
pre-stamp the return envelope. Again, the decision here will rest
primarily on the product you're selling and the mailing list
you're using. Our recommendation is that you experiment- try it
boh ways- with different mailings, and decide for yourslf from
there.
HOW TO GET THEM FROM YOUR MAIL ORDER AD SHEETS
Simple, easy, and with an unlimited income potential! You can set this program up right from your kitchen table, and easily parlay it into $100,000 per year!
You have no doubt heard of the millions of dollars"raked in" by advertising agencies each year, and that's what this business is about.In fact, That's the name of the game with this business!
Here's what you do: Call up the owner, general manager or advertising director of your local "nickel ads" or shopper's newspaper. Tell him you're a mail order advertising agency, with clients all over the country. Explain to him that you'd like to have a regular space-2-columns wide by 6-inches deep-in every edition of his paper for at least the next 12-months. You'll like a headline on this space,the headline to read Mail Order Money-Making Opportunities.You will turnin to him on each of his advertising closing dates, a number of mail order ads. You want him to set each ad within this space, just as if he were running 2-columns of want ads. Then, at the bottom of this space, you want him to set in slightly larger type the name and address of your advertising agency. Below that,in
Italics, you want your slogan, such as: A Full Service Advertising Agency for Mail Order Dealers Nationwide!
By setting up a contract for a "defined" amount of space in each edition of the
paper for at least 12 months, you'll save at least 30% over the regular day-to-day monthly rate charges. By talking with the "top-dog" in charge, you'll be able to avoid a lot of hassle and negotiate the best deal. This is the first step- explain your plan and assure them that you're going to be a long-term, regular customer; and the negotiate for the best, bottom-line cost figure.
Figuring that each ad you run in this space will require 3/4 of an inch, this means you'll have room for 14 ads, plus your headline and name plate. Your cost will probably run between $50 and $75 per week on an "every edition" annual contract.So now, you simply set a price to charge your advertisers in accordance with the total circulation of the publication.
Charge $10 per ad-times 14 equals $$140-minus $50 costs, leaves you with a profit of $90 per week. $15 per ad-times 14 equals $210-minus &50 costs- leaves you with a profit of $160 per week. $20 per ad- times 14 equals 280- minus $50 costs- leaves you with a profit of $230 per week.You may want to start off with a larger space, say 3- columns wide by 6-inches deep, for even more and faster profits. The important thing is to set the first one up, and then duplicate or multiply your efforts.
Just as soon as you've got your program set up with one shopper's newspaper, do the same with another one. If there aren't too many in your town, take a trip to a near by larger city and get it set up there. If there are no "shopper's papers" in your area, check it out with your local newspaper
once you've established this program in the shoppers papers, start making the rounds and setting it up with your area suburban newspaper. Remember, the more you duplicate the "set up" of this program, the more profits you'll make.
Now, you're ready to go after the advertisers... I suggest that you visit your local stationery store; pick up a pad of "fade-out" graph paper and roll of black or red border tape about an eight inch wide. Take these materials home, and on a sheet of graph paper, measure 3/4 inch from the top, and on the line from left to right, make a line with the border tape. Do the same thing at the bottom of the page. Measure in a 1/2 inch from the sides, and do the same thing on each side. Then take a sharp razor blade and square off the corners. You should now have a perfect rectangle as framed by your border tape. So measure down from the top of your framed a half inch, and run a strip of border tape on this line from left to right. This will be for your"masthead". Now measure to divide your frame into 3 equally wide columns and run a strip of border tape as a column dividers from top to bottom.
What you're coming up with is what is known as an "ad sheet" in the mail order business, and it's looking beautiful! Select a name, such as The Trailblazer or Ron's Mail Order Opportunities. Make another visit to your your stationery store,pick up some 18 or 24 point "Transfer Letters" in the style you want for your ad sheet title.
Take them home, and on another sheet of graph paper, write out the title you want to use on your ad sheet. Then take a ruler and razor blade, and cut the paper your title is on, into one strip that will fit into that half inch space space at the top of your ad sheet, the space we talked about as being for your masthead. Simply paste the strip of paper with your ad sheet title into this space and you're ready to start pasting in ads on your ad sheet,from advertisers. Incidently, when you're at your stationery store, pick up what is known as a "Glue Stick". This is a tool you'll be using from now on, and if you'll go with this for all your paste up endeavors, you'll come out with a much neater, as well as easier job. I don't recommend "rubber cement" and most assuredly don't use a household paste for you paste up jobs.
once you've got you ad sheet layed out, take it to a near by quick print shop and have them make at least 100 printed copies. You'll want it printed on both sides, with your masthead omitted and your columns running all the way to the top of your frame on the back side. Then you take your pasted up ad sheet original home and file it as your "master. You'll be using one of your printed copies each time you "paste up" and ad sheet for printing and/or publication. All of this is a part of setting yourself up and getting organized for the business you're about to start.
The purpose of your ad sheet is strictly to afford you FREE advertising for your primary project So, you make up an ad such as this SAVE ON ADVERTISING! Run our ad in your publication- We'll run yours in ours! Checking copies a each issue. Send sample of your ad sheet, and the ad you want us to run. We can begin next week, but hurry, space is limited.
Either type this out or have it type set as one column, one inch ad and place it at the top of the left hand column on the front of your ad sheet; and at the bottom of the right hand column on the back of your ad sheet.
Now, make up an ad for your primary business, such as: 200,000 circulation! Only $15 to have your 35 word ad included one time! Run it 5 times and save! Only &50 for 5 consecutive insertions! Metro Shoppers, your address.
Type this ad out, or have it type set into an eye catching one column by one inch ad. Then place one of these ads at the bottom of the right hand column on the front of your ad sheet, and another at the top of the left hand column on the back of your ad sheet.
These ads, one about exchanging ads, and the other about your shopping paper advertising program, should be run in each edition of your ad sheet that you publish. In other words, they should be permanent fixtures in your ad sheet. Actually, they're the primary reason for your getting involved in ad sheet publishing, free advertising/exposure for your service to mail order advertisers.
Fill out the space in your first ad sheet with ad for other things you can offer, or clip better ads from the ad sheets you receive in the mail, and use those. Once you've got the space on both sides of your ad sheet filled, take this "paste up" to your local print shop and have 200 to 500 printed.
Meanwhile, you begin making a 3x5 card file of the publishers addresses of the different ad sheets you receive in the mail. Each file card should show the name of the ad sheet, the name and address of the publisher, and the date you first
received a copy of their ad sheet. File these cards in zip code sequence. Send for our complete 1983 listing of mail order publications, to get a jump on this file of ad sheet publishers you'll want to maintain... Just $3 from the distributor who supplied this report. Order by item #1550.
‹ˆ
The next thing is to have your list of mail order publications typed out onto mailing labels. These sheets of labels, you maintain as master copies, marking on your file cards, the sheet number each mail order publication is listed on. Ace Ad Sheet might show an M-1, meaning that they are listed on page one of your masters for mailing labels. Millers' Advertiser might show M-6 for sheet number 6, while Zastrow's Active Advertiser might show an M-12 for sheet 12 of your master list.
The purpose of the master list is to save time and further work when you mail out your ad sheet. Simply take your master copies to your nearest quick print shop and copy your masters onto sheets of labels. As for the coding of positions on the master list, this is also to save you time. When you receive a "returned to sender" because the publisher has either gone out of business or moved, you look it up by zip code in your card file, mark that card accordingly, note the master sheet code, and turn right to that page without having to scan through each of your master sheets to find that particular listing. These two procedures will be especially important as you add new listings to your master sheets without having to re-do the whole lists.
An extra benefit will be your ability to advertise and sell your master listing, from your 3x5 card file, of mail order publications at the start of each new year. You could also advertise and sell duplicates, copies of your master label mailing list as active mail order advertisers. Still another idea might be to collect copies to each mail order publication and offer a collection of sample copies. Sample copies of 24 different mail order publications, just $10...
You're almost ready to begin! The best way to start is to include one two sided circular, such as our Money making, Money saving Reports circular, and your ad sheet in an envelope, stick one of your mailing labels on it and send them out first class. if you've got another "special program", you might include a circular for that, But don't put more than 3 circulars in each of your out going mailing pieces. Too many things to choose from will confuse the recipient and result in no response at all.
Overall, it's best to send these mailing pieces out via first class postage in order to make sure you've got 'good" addresses. Any "nixies" will returned to you as non deliverable and you can mark or adjust your systems accordingly.
Your ad sheet is for the purpose of getting free advertising for your primary program, the space you have available for mail order advertisers in your area shoppers' papers. And the reports circulars are "fast selling door openers" that should bring back hard cash, from these other mail order publishers who'll be running your shoppers' paper advertising. Generally speaking, very few od the ad sheet publishers will buy shopping paper space from you, they are almost all too caught up in their own "ad sheet thing" and "trade advertising programs", to see or understand the real advantages of super circulation paid advertising for a product. They will however, almost always buy the "low cost" mail order success", reports, and this is how you get money from them in addition to your free advertising.
Now you're in business! Hundreds, even thousands of sharp mail order entrepreneurs will see your shopping paper ads in all the ad sheets you're exchanging ads with, and they're the ones, those selling books and products, who will take advantage of your offer. In exchange for this advertising exposure these ad sheet publishers give you, your only obligation is to paste the ad they submit as their exchange ad, onto your ad sheet, print the required number of copies, and send it out to all your exchange advertisers.
However, their efforts in your behalf will quickly result in hundreds of cash orders for your shopper paper space. The profit potential should quickly satisfy your wildest dreams with only a minimum amount of work and organization on your part.
As your listing of mail order advertisers is published in each of the shopper papers, you fold one up and send it to each of your advertisers as a checking copy via third class mail. What could be easier or more beneficial to your personal bank account?
It may take six weeks to a couple of months to get everything organized and the orders coming in, but once they start, it'll be like a never ending river of money for you. Remember too, set one shoppers' paper program up first, get it filled up with paid advertising and running smoothly, and then multiply your income possibilities by duplicating the same program with as many other of your local area publications as possible. When you go in to talk to these people about the program you have in mind, remember, they are in the business of making money, and your plan is just another way for them to make money, they want your business and your money, sell them on yourself and your business plan.
So,that's it... the plan you can use to become rich, the rest is up to you... I assure you it's easy to put into action, and it works... How soon you get it started, and how much money you make with it, is entirely up to you...
Get started today!
You have no doubt heard of the millions of dollars"raked in" by advertising agencies each year, and that's what this business is about.In fact, That's the name of the game with this business!
Here's what you do: Call up the owner, general manager or advertising director of your local "nickel ads" or shopper's newspaper. Tell him you're a mail order advertising agency, with clients all over the country. Explain to him that you'd like to have a regular space-2-columns wide by 6-inches deep-in every edition of his paper for at least the next 12-months. You'll like a headline on this space,the headline to read Mail Order Money-Making Opportunities.You will turnin to him on each of his advertising closing dates, a number of mail order ads. You want him to set each ad within this space, just as if he were running 2-columns of want ads. Then, at the bottom of this space, you want him to set in slightly larger type the name and address of your advertising agency. Below that,in
Italics, you want your slogan, such as: A Full Service Advertising Agency for Mail Order Dealers Nationwide!
By setting up a contract for a "defined" amount of space in each edition of the
paper for at least 12 months, you'll save at least 30% over the regular day-to-day monthly rate charges. By talking with the "top-dog" in charge, you'll be able to avoid a lot of hassle and negotiate the best deal. This is the first step- explain your plan and assure them that you're going to be a long-term, regular customer; and the negotiate for the best, bottom-line cost figure.
Figuring that each ad you run in this space will require 3/4 of an inch, this means you'll have room for 14 ads, plus your headline and name plate. Your cost will probably run between $50 and $75 per week on an "every edition" annual contract.So now, you simply set a price to charge your advertisers in accordance with the total circulation of the publication.
Charge $10 per ad-times 14 equals $$140-minus $50 costs, leaves you with a profit of $90 per week. $15 per ad-times 14 equals $210-minus &50 costs- leaves you with a profit of $160 per week. $20 per ad- times 14 equals 280- minus $50 costs- leaves you with a profit of $230 per week.You may want to start off with a larger space, say 3- columns wide by 6-inches deep, for even more and faster profits. The important thing is to set the first one up, and then duplicate or multiply your efforts.
Just as soon as you've got your program set up with one shopper's newspaper, do the same with another one. If there aren't too many in your town, take a trip to a near by larger city and get it set up there. If there are no "shopper's papers" in your area, check it out with your local newspaper
once you've established this program in the shoppers papers, start making the rounds and setting it up with your area suburban newspaper. Remember, the more you duplicate the "set up" of this program, the more profits you'll make.
Now, you're ready to go after the advertisers... I suggest that you visit your local stationery store; pick up a pad of "fade-out" graph paper and roll of black or red border tape about an eight inch wide. Take these materials home, and on a sheet of graph paper, measure 3/4 inch from the top, and on the line from left to right, make a line with the border tape. Do the same thing at the bottom of the page. Measure in a 1/2 inch from the sides, and do the same thing on each side. Then take a sharp razor blade and square off the corners. You should now have a perfect rectangle as framed by your border tape. So measure down from the top of your framed a half inch, and run a strip of border tape on this line from left to right. This will be for your"masthead". Now measure to divide your frame into 3 equally wide columns and run a strip of border tape as a column dividers from top to bottom.
What you're coming up with is what is known as an "ad sheet" in the mail order business, and it's looking beautiful! Select a name, such as The Trailblazer or Ron's Mail Order Opportunities. Make another visit to your your stationery store,pick up some 18 or 24 point "Transfer Letters" in the style you want for your ad sheet title.
Take them home, and on another sheet of graph paper, write out the title you want to use on your ad sheet. Then take a ruler and razor blade, and cut the paper your title is on, into one strip that will fit into that half inch space space at the top of your ad sheet, the space we talked about as being for your masthead. Simply paste the strip of paper with your ad sheet title into this space and you're ready to start pasting in ads on your ad sheet,from advertisers. Incidently, when you're at your stationery store, pick up what is known as a "Glue Stick". This is a tool you'll be using from now on, and if you'll go with this for all your paste up endeavors, you'll come out with a much neater, as well as easier job. I don't recommend "rubber cement" and most assuredly don't use a household paste for you paste up jobs.
once you've got you ad sheet layed out, take it to a near by quick print shop and have them make at least 100 printed copies. You'll want it printed on both sides, with your masthead omitted and your columns running all the way to the top of your frame on the back side. Then you take your pasted up ad sheet original home and file it as your "master. You'll be using one of your printed copies each time you "paste up" and ad sheet for printing and/or publication. All of this is a part of setting yourself up and getting organized for the business you're about to start.
The purpose of your ad sheet is strictly to afford you FREE advertising for your primary project So, you make up an ad such as this SAVE ON ADVERTISING! Run our ad in your publication- We'll run yours in ours! Checking copies a each issue. Send sample of your ad sheet, and the ad you want us to run. We can begin next week, but hurry, space is limited.
Either type this out or have it type set as one column, one inch ad and place it at the top of the left hand column on the front of your ad sheet; and at the bottom of the right hand column on the back of your ad sheet.
Now, make up an ad for your primary business, such as: 200,000 circulation! Only $15 to have your 35 word ad included one time! Run it 5 times and save! Only &50 for 5 consecutive insertions! Metro Shoppers, your address.
Type this ad out, or have it type set into an eye catching one column by one inch ad. Then place one of these ads at the bottom of the right hand column on the front of your ad sheet, and another at the top of the left hand column on the back of your ad sheet.
These ads, one about exchanging ads, and the other about your shopping paper advertising program, should be run in each edition of your ad sheet that you publish. In other words, they should be permanent fixtures in your ad sheet. Actually, they're the primary reason for your getting involved in ad sheet publishing, free advertising/exposure for your service to mail order advertisers.
Fill out the space in your first ad sheet with ad for other things you can offer, or clip better ads from the ad sheets you receive in the mail, and use those. Once you've got the space on both sides of your ad sheet filled, take this "paste up" to your local print shop and have 200 to 500 printed.
Meanwhile, you begin making a 3x5 card file of the publishers addresses of the different ad sheets you receive in the mail. Each file card should show the name of the ad sheet, the name and address of the publisher, and the date you first
received a copy of their ad sheet. File these cards in zip code sequence. Send for our complete 1983 listing of mail order publications, to get a jump on this file of ad sheet publishers you'll want to maintain... Just $3 from the distributor who supplied this report. Order by item #1550.
‹ˆ
The next thing is to have your list of mail order publications typed out onto mailing labels. These sheets of labels, you maintain as master copies, marking on your file cards, the sheet number each mail order publication is listed on. Ace Ad Sheet might show an M-1, meaning that they are listed on page one of your masters for mailing labels. Millers' Advertiser might show M-6 for sheet number 6, while Zastrow's Active Advertiser might show an M-12 for sheet 12 of your master list.
The purpose of the master list is to save time and further work when you mail out your ad sheet. Simply take your master copies to your nearest quick print shop and copy your masters onto sheets of labels. As for the coding of positions on the master list, this is also to save you time. When you receive a "returned to sender" because the publisher has either gone out of business or moved, you look it up by zip code in your card file, mark that card accordingly, note the master sheet code, and turn right to that page without having to scan through each of your master sheets to find that particular listing. These two procedures will be especially important as you add new listings to your master sheets without having to re-do the whole lists.
An extra benefit will be your ability to advertise and sell your master listing, from your 3x5 card file, of mail order publications at the start of each new year. You could also advertise and sell duplicates, copies of your master label mailing list as active mail order advertisers. Still another idea might be to collect copies to each mail order publication and offer a collection of sample copies. Sample copies of 24 different mail order publications, just $10...
You're almost ready to begin! The best way to start is to include one two sided circular, such as our Money making, Money saving Reports circular, and your ad sheet in an envelope, stick one of your mailing labels on it and send them out first class. if you've got another "special program", you might include a circular for that, But don't put more than 3 circulars in each of your out going mailing pieces. Too many things to choose from will confuse the recipient and result in no response at all.
Overall, it's best to send these mailing pieces out via first class postage in order to make sure you've got 'good" addresses. Any "nixies" will returned to you as non deliverable and you can mark or adjust your systems accordingly.
Your ad sheet is for the purpose of getting free advertising for your primary program, the space you have available for mail order advertisers in your area shoppers' papers. And the reports circulars are "fast selling door openers" that should bring back hard cash, from these other mail order publishers who'll be running your shoppers' paper advertising. Generally speaking, very few od the ad sheet publishers will buy shopping paper space from you, they are almost all too caught up in their own "ad sheet thing" and "trade advertising programs", to see or understand the real advantages of super circulation paid advertising for a product. They will however, almost always buy the "low cost" mail order success", reports, and this is how you get money from them in addition to your free advertising.
Now you're in business! Hundreds, even thousands of sharp mail order entrepreneurs will see your shopping paper ads in all the ad sheets you're exchanging ads with, and they're the ones, those selling books and products, who will take advantage of your offer. In exchange for this advertising exposure these ad sheet publishers give you, your only obligation is to paste the ad they submit as their exchange ad, onto your ad sheet, print the required number of copies, and send it out to all your exchange advertisers.
However, their efforts in your behalf will quickly result in hundreds of cash orders for your shopper paper space. The profit potential should quickly satisfy your wildest dreams with only a minimum amount of work and organization on your part.
As your listing of mail order advertisers is published in each of the shopper papers, you fold one up and send it to each of your advertisers as a checking copy via third class mail. What could be easier or more beneficial to your personal bank account?
It may take six weeks to a couple of months to get everything organized and the orders coming in, but once they start, it'll be like a never ending river of money for you. Remember too, set one shoppers' paper program up first, get it filled up with paid advertising and running smoothly, and then multiply your income possibilities by duplicating the same program with as many other of your local area publications as possible. When you go in to talk to these people about the program you have in mind, remember, they are in the business of making money, and your plan is just another way for them to make money, they want your business and your money, sell them on yourself and your business plan.
So,that's it... the plan you can use to become rich, the rest is up to you... I assure you it's easy to put into action, and it works... How soon you get it started, and how much money you make with it, is entirely up to you...
Get started today!
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